Extra Melty Upgrade ናይ ሚንት ጥቕሊል by ShinyBay Design is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2024
Extra Melty Upgrade ናይ ሚንት ጥቕሊል
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
- Verify Award Status for #160786
The Design
About Extra Melty Upgrade ናይ ሚንት ጥቕሊል
እቲ ናይ ዲዛይን ጋንታ ኣብ ዙርያ ሃሳብ ዝሕለል በረድ ዝተሰረተ ኮይኑ፡ እዚ ድማ ንወጥሪ ዝቅንስ ባህርያት ናይቲ ፍርያት የመልክት። ንፍሉጣት ባህርያት ናይቲ ምልክት ንግዲ ከም EXTRA ሎጎን ስዉሽን ክዕቀቡ ምስ ተሓተተ፡ እቲ ናይ ዲዛይን ጋንታ ነቲ ስዉሽ ብምርኣይ ናብ መሮጻ ስኪ ኣዕበዮ፡ እቲ ካርቱን ገጸ-ባህርይ ክዛነ ዝኽእለሉ መድረኽ ኣቢሉ፡ እዚ ድማ ነቲ ቴማ የስተምህር። እቲ ፍረ ካብ መልክዕ ጣዕሚ ንላዕሊ፡ ግን ህያው ስኖውቦርድ ከም ዝኾነ ርዱእ እዩ፡ እዚ ድማ ነቲ ዛንታ ምሉእ ገይሩ። እቲ ዕላማ፡ ኣብ ግዜ ምጥዓም ናይቲ ሚንት ኣብ ኣፍን ኣብ ኣእምሮ ተጠቀምትን ከም ስኪ ዝመስል ተመክሮ ክህሉ እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Extra Melty Upgrade ናይ ሚንት ጥቕሊል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Extra Melty Upgrade ናይ ሚንት ጥቕሊል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Extra Melty Upgrade ናይ ሚንት ጥቕሊል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
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