ናብ ትሕዝቶ ሕለፍ
Guotai Longjiu Zuncang ናይ ባይጆ ማዕሸጊ (ፓኬጂንግ) ብ Ying Song Brand Design Shenzhen Co., Ltd

ዲዛይን Guotai Longjiu Zuncang ናይ ባይጆ ማዕሸጊ (ፓኬጂንግ) ብ Ying Song Brand Design Shenzhen Co., Ltd ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።


ነሓስማዕሸጊ· 2024

Guotai Longjiu Zuncang ናይ ባይጆ ማዕሸጊ (ፓኬጂንግ)

ብ Ying Song Brand Design Shenzhen Co., Ltd

ዓሚል: Guizhou Guotai Liquor Group Co., Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #161485 ሽልማት ኣረጋግጽ

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Guotai Longjiu Zuncang ናይ ባይጆ ማዕሸጊ (ፓኬጂንግ)

ጓታይ ሎንግጂዩ ዙንካንግ ኣብ ከባቢ ወንዚ ቺሹዊ ንዝፍረ ልዑል ደረጃ ዘለዎ ቻይናዊ ባይጆ ዝተዳለወ ናይ ማዕሸጊ ንድፊ እዩ። እቲ ወርቃዊ ማእከላይ ንድፊ ነቲ ንፕላቶ ዩናን-ጓኦዡ ዝሰግር ወንዚ ቺሹዊን ኣብ ደመና ዝንቀሳቐስ ድራጎንን የዘኻክር። እቲ ናይ ሸራሚክ ጠርሙዝ ከም ንጉሳዊ ናይ ጃድ ማሕተም ቅርጺ ዘለዎ ኮይኑ፡ ካብ ላዕሊ ብብረታዊ ኮፍያ ይዕጾ። ብሮኬድ፡ ባህላዊ ቻይናዊ ዝተሰርሐ ጨርቂ፡ ነቲ ላበል ይፈጥር እሞ ነቲ ናይ ንጉሳዊ ድራጎን ኩዳታት ጨርቂ የዘኻክር። ብኢድ ዝተሳእሉ ናይ ድራጎን መስመራት ናብ ናይ ነጥቢ ዳታ ተቐይሮም ንመግነይ (ሎም) ውዒሎም። እቲ ጠርሙዝ 90 ብ 90 ብ 215 ሚሊሜተር ዝዓቐኑ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Guotai Longjiu Zuncang ናይ ባይጆ ማዕሸጊ (ፓኬጂንግ) ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Guotai Longjiu Zuncang ናይ ባይጆ ማዕሸጊ (ፓኬጂንግ) ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Guotai Longjiu Zuncang ናይ ባይጆ ማዕሸጊ (ፓኬጂንግ) ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት
This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
ዓቐንን ማዕሸግን
bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
መለለዪታት
Chinese Baijiu packaging, packaging design
ናይ ምፍራይ ቴክኖሎጂ
We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
ናይ ዲዛይን ብድሆ
The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
ምርምር
Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
ምንጪ ሓሳብ
The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
ናይ ፕሮጀክት ግዜ
The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
ናይ ስርሒት ፍሰት
Bottle with metal cap from top
ኣባላት ጋንታ
Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
ናይ ስእሊ ክረዲት
IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,

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A' Design Award ንጽቡቕ ዲዛይን ዝወሃብ ኣህጉራዊ ብዳያኒት ዝግምገም ሽልማት እዩ። ኣብ A' Design Award ብምስታፍ ብብቕዓት ዝተመስረተ ኣፍልጦ ንምርካብ፣ ዝና፣ ክብርን ሓበሬታን ንስራሕካ ንምርካብ ዕድል ሓዝ። ስራሕካ ንA' Design Award ጠቐስ እሞ ንቕሉዕ ናይ A' Design Prize ተወዳደር።

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