Luna Alpina ጥቕልላ by Arman Auzhanov is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2025
Luna Alpina ጥቕልላ
Client: Eurasia Elite
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #163103The Design
About Luna Alpina ጥቕልላ
ኣርማን ኣውዣኖቭ፣ ካብ ካዛኪስታን ዝመፀ ዲዛይነር፣ ንፕሪሚየም ሴክተር ዝኸውን ምሉእ ቮድካ ፕሮጀክት ፈጢሩ። ብዘመናዊ ቴክኖሎጂ ንዋት ዝተመርኮሰ ንጹር ሴማንቲክ ኮድ ኮይኑ ምስልታት ወርሒን ስፔይስን ተጠቒሙ። እቲ ፖዚሽኒንግ ብክልተ ዩኤስፒ ተመርኲሱ እዩ፡ ስምዒታዊ (ቮድካ ምስ ምዕራፋት ወርሒ ብምትሕዛብ ይፍረ) ከምኡውን ጽኑዓዊ (ብሙንስቶን ፊልተረሽን ይጽረግ)። እቲ ፍሉይ ቅርጺ ዘለዎ መሰኪ ከም ጉድጓዳት ወርሒ ዝመስል ዲቦስንግ ኣለዎ። ንታርጋ ብማይክሮክሪስታል ዝተሰነየ ንዋት ተጠቒሙ ንጡፍ ምስሊ ከዋኽብታዊ ሰማይ ፈጢሩ፣ ከምኡውን ንምስሊ ወርሒ ሌንስ ፍረስኔል ተጠቒሙ። ናይ መፃኢ ግዜ መልክዕ ዘለዎ ናይ ስጦታ ጥቕልላ ነቲ ምስሊ የዛዝሞ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Luna Alpina ጥቕልላ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Luna Alpina ጥቕልላ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Luna Alpina ጥቕልላ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name LUNA personifies the essence of premium positioning. The epithet "sky vodka" supports it. The positioning is supported by two USP: emotional - vodka is produced in accordance with the phases of the moon, and rational - it is cleaned with a moonstone.
The unique bottle is debossed by the lunar craters shape, sparkling on the shelf.
For the label we use a material making the starry sky image n dynamics, which supports the theme of space.
Futuristic gift packaging makes a mysterious image - Dimensions & Packaging
- Bottle: 65 x 65 x 300 mm
Gift packaging: 80 x 80 x 320 mm - Tags
- luna, moon, sky-vodka, vodka, Fresnel lens, Arman, Auzhanov, starry sky
- Production Technology
- We used various modern technologies that attract attention: deep lens Fresnel, which creates the effect of a voluminous iridescent moon, hot foil and Brail glossy varnish glowing in ultraviolet light.
The label is made of special material with a velvet effect, with millions of glittering crystals.
The personal mold for bottle, slightly tinted glass and transparent T-shape closure with black leg create a unique premium image.
Futuristic gift packaging combines matte plastic and metal. - Design Challenge
- Today’s vodka market is one of the most highly competitive. Almost all imaginable positions are already taken. So the most difficult task is to find a way to stand out on it.
- Research
- Before that, there was no product on the domestic market of Kazakhstan with the potential for the world export. "Luna" vodka is created to be attractive for the Kazakhstani mentality and at the same time to contain a message understandable to foreigners.
People of generation Y (which is the most solvent both in Kazakhstan and in the world) are attracted by stories mystical and real. - Inspiration
- For the base of brand, we have chosen the moon as an archetypal symbol, understandable to everyone and easy to remember. It is often used in literature and art, sounds in poetry and music. Many people believe in its influence on our psychological and even physiological condition.
We decided to create the Image of the moon and the whole space using clear semantic code and innovative visual solutions based on contrast materials. - Project Duration
- The project started in December 2021 in Minsk and finished in December 2023 in Shymkent
- Operation Flow
- The label with the glittering deep lens Fresnel looking like the moon and millions of shimmering crystals draws attention of any customer passing by the shelf and creates a desire pick up the bottle to take a closer look.
- Patents
- Copyrights belong to Arman Auzhanov, 2021-2024
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