ዲዛይን Adam And Eve መግቢ ማሸፈኒ ብ Antonia Skaraki ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2025

Adam And Eve መግቢ ማሸፈኒ

ብ Antonia Skaraki

ዓሚል: A|S Strategy, Branding & Communication

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #163788 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Adam And Eve መግቢ ማሸፈኒ

እቲ ማሸፈኒ ዛንታ፡ ስነ-ጥበብን ወግዒን ብሙያዊነት የሓዋህዶ። ካብ መጽሓፍ ቅዱስ ዛንታን ናይ ሆመር ኦዲሲን ተነቃቒሑ፡ ንዘለዓለማዊ ባህሊ ብፀሓይ በለስ ምንቃጽ ምስጋና የቕርብ። ባህላዊ ናይ ዕምባባታት ስእልታት ስምዒት ምድህሳስን ምርካብን የለዓዕሉ፡ ስነ-ጥበብን ሳይንስን ብምድማጽ ንናይ ቀደም ምድህሳሳት መጽሓፍ ምዝካር የቕርቡ። እቲ ዲዛይን ንባህጊ ተፈጥሮን ሰብኣዊ ፈጠራን የድንቕ፡ ኣብ መንጎ ታሪኽ፡ ውርሻን ክእለት ምሕላውን ሃብታም ርክብ የፈጥር። እዚ ማሸፈኒ እዚ ንቀሊል ፍረ ናብ ዛንታ ጉጅለ፡ ስነ-ጥበባውነትን ወግዒን የቕይሮ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Adam And Eve መግቢ ማሸፈኒ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Adam And Eve መግቢ ማሸፈኒ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Adam And Eve መግቢ ማሸፈኒ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
ዓቐንን ማዕሸግን: Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
መለለዪታት: Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
ናይ ምፍራይ ቴክኖሎጂ: Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
ናይ ዲዛይን ብድሆ: The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
ምርምር: There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
ምንጪ ሓሳብ: The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
ናይ ፕሮጀክት ግዜ: The project started in January and finished in August. It hit the US markets in September.
ናይ ስርሒት ፍሰት: This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.