Colorful Zhangzhou ናይ ብራንድ ፍርያት መዐሸጊ by Yangchao Wu is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2025
Colorful Zhangzhou ናይ ብራንድ ፍርያት መዐሸጊ
by Yangchao Wu
Client: Yangchao Wu
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
- 23,653
- Verified Award Winner
- Verify Award Status for #164285
The Design
About Colorful Zhangzhou ናይ ብራንድ ፍርያት መዐሸጊ
ሕብራዊ ዣንግዡ ንሓደ ብራንድ ከተማ ዝተፈጥረ ስርዓት መዐሸግን መንነትን እዩ። እቲ ንድፊ ስርዓት ርኡይ መንነት፡ መዐሸጊ ህያብ፡ ናይ ኦፍላይን ተመኩሮ ቦታን ናይ ኦንላይን መድረኽ ኣገልግሎት ህይወትን የጠቓልል። ካብ ከባብያዊ ታሪኽ፡ ልምድታትን ስርዓተ-ህንጻዊ ቅርጽታትን ብምውሳድ፡ ቀይሕ ሕብርን ዕምባባ ዳፎዲልን ከም ቀንዲ ጭብጥታት ተጠቒሞም ኣለዉ። ንፍርያት ከም ሙንኬክ፡ ሻህን መዘከርታታትን ዝኣመሰሉ ፍሉያት ጭብጥታት ተማዕቢሎም ኣለዉ። ነፍሲ ወከፍ ሳጹን 260 ሚሊ ሜተር ስፍሓት፡ 260 ሚሊ ሜተር ዕምቆትን 140 ሚሊ ሜተር ቁመትን ኣለዎ። መሃዝቲ ኣቃውማታት መዐሸጊ ኣብ እዋን መጓዓዝያ ዝህልዎ ዕቃበ የመሓይሹ፡ ከምኡ'ውን ቀጻልነት ዘለዎም ንዋታት ተጠቒሞም ኣለዉ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Colorful Zhangzhou ናይ ብራንድ ፍርያት መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Colorful Zhangzhou ናይ ብራንድ ፍርያት መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Colorful Zhangzhou ናይ ብራንድ ፍርያት መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
- Dimensions & Packaging
- Width 260 mm x Depth 260 mm x Height 140 mm
- Tags
- Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
- Production Technology
- The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
- Design Challenge
- This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
- Research
- A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
- Inspiration
- The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
- Project Duration
- The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
- Operation Flow
- Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
- Team Members
- Chief Designer: Yangchao Wu
- Image Credits
- Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.
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