Grace Flow Protein Boost ናይ መስተ ጠርሙዝ ማሸጊ (ፓኬጂንግ) by Jeff Wu is a highly esteemed winner of the very prestigious 2025 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2025
Grace Flow Protein Boost ናይ መስተ ጠርሙዝ ማሸጊ (ፓኬጂንግ)
by Jeff Wu
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #164480The Design
About Grace Flow Protein Boost ናይ መስተ ጠርሙዝ ማሸጊ (ፓኬጂንግ)
ግሬይስ ፍሎው ፕሮተይን ቡስት ንኹነታት ኣካላዊ ብቕዓት ዝቐስቡ መንእሰያት ዝዓለመ፡ ልዑል ፕሮተይን ዘለዎ ፋንክሽናል መስተ ናይ ጠርሙዝ ማሸጊ ዲዛይን እዩ። እቲ ፈሳሲ ፕሮተይን ብዘይ ምድላው ወይ ምሕዋስ ናይ ፕሮተይን ዱቄት፡ ብቐጥታ ተኸፊቱ ክውሰድ ይኽእል። እቲ ቀንዲ ራእያዊ ትሕዝቶ፡ ንቻይናዊ ፊደል "ዝሑል" ወይ "ኩል" ምስ ስም እቲ ብራንድ ብላቲን ፊደላት ዘተኣሳስር ኮይኑ፡ ክልቲኦም ሓባራዊ መስመራት (ስትሮክስ) ይካፈሉ። ክሳድ እቲ ጠርሙዝ ከም መትሓዚ ኮይኑ ዝተቐርፀ ኮይኑ፡ ፍልልያት ሕብሪ ድማ ዓይነት ጣዕሚ የመልክት። እቲ ጠርሙዝ ብፒኢቲ (PET) ብኣገባብ ስትሬች ብሎው ሞልዲንግ ዝተሰርሐ ኮይኑ፡ ብብረታዊ ሕብሪ ዘለዎ ናይ ሙቐት መጨቆኒ ፊልም (ሂት ሽሪንክ ፊልም) ንምሉእ ኣካሉ ተጠቕሊሉ ይርከብ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Grace Flow Protein Boost ናይ መስተ ጠርሙዝ ማሸጊ (ፓኬጂንግ) ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Grace Flow Protein Boost ናይ መስተ ጠርሙዝ ማሸጊ (ፓኬጂንግ) ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Grace Flow Protein Boost ናይ መስተ ጠርሙዝ ማሸጊ (ፓኬጂንግ) ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
- Dimensions & Packaging
- 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm - Tags
- GraceFlow Protein Boost
- Production Technology
- Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form. - Design Challenge
- This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence. - Research
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Inspiration
- For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted. - Project Duration
- The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
- Operation Flow
- Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
- Team Members
- Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li - Image Credits
- Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu
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