Hagata Farm Pickles ዕሽግ by Kikumi Yoshida

Hagata Farm Pickles ዕሽግ by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2025

Hagata Farm Pickles ዕሽግ

by Kikumi Yoshida

Client: Hagata Farm

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Hagata Farm Pickles ዕሽግ

ንባህርያት ዓሚል ንምንጽብራቕ፡ እቲ ሎጎ ናይቲ ዓሚል ኢድን ዘርኢ ዳይኮን ሩታባጋን ከም ሞቲፍ ዝሓቖፈ እዩ። እቲ ኣብ ሽፋን ዘሎ ቀጠልያ ወረቐት ቆጽሊ ዳይኮን ዘውክል እዩ። ቀለማትን ህይወታዊነትን ናይቲ ኣሕምልቲ ብስምዒትን ዕምቆትን ዘመሓላልፍ ደቂቕ ነጥቢታዊ ቅዲ እዩ ዝግለጽ። ጻዕዳ ናይቲ ዳይኮን ንምጉላሕ፡ ናይ መለለዪ ዲዛይን ትሑት ተሓዚዩ። እቲ ሽፋን ዝሽፍን ቀጠልያ ወረቐት ከም ዕሽግን ኣብ ድሕረ-ገጹ ዝተሓትመ ናይ ምስጋና ደብዳቤን እውን የገልግል፡ እዚ ድማ ናይ ምርትን ዓሚልን ምትእስሳር የጠናክር።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Hagata Farm Pickles ዕሽግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Hagata Farm Pickles ዕሽግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Hagata Farm Pickles ዕሽግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao