ዲዛይን Joy To Go ዕሽግ ብ Du Qingyu and Zhang Jun ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2025

Joy To Go ዕሽግ

ብ Du Qingyu and Zhang Jun

ዓሚል: Joy Studio

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #165104 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Joy To Go ዕሽግ

ናይ Joy To Go ቅልጡፍ መግቢ ማሕደሪ ዕሽግ፡ Joy ዝበሃል ፍቱው ንእሽቶ ገጸ-ባህሪ ምስ መግቢ ብምውህሃድ፡ ኣብ ምሉእ ስርዓት ዕሽጊ ውህደት ዘለዎ ዲዛይን ይፈጥር። እዞም ተዘናግዒ ባህርያት ንዘንጋዕ ጥራይ ዝተዳለዉ ዘይኮኑስ፡ ነቲ ናይ ዕሽጊ ምኽፋት መካኒዝም እውን ይሕብሩ። ንኣብነት፡ ሃምበርገር ኣብ ርእሱ ዝሓዘ ገጸ-ባህሪ ኣብ ዕሽጊ ሃምበርገር ይርአ። ተጠቀምቲ ነቲ መሸፈኒ ምስ ከፈቱ ጥራይ እዩ ዝያዳ ናይ ሃምበርገር ዕቑባት ብቐጻሊ ክርአ ዝኽእል። ብተወሳኺ፡ እቲ ዕሽግ ዳግም ክጥቀመሉ ይኽእል፡ እቶም ስእልታት ብምቕዳድ መለክዒ መጻሕፍቲ ክፍጠሩ ስለዝኽእሉ፡ እዚ ድማ ንባይታዊ ንቕሓት ንምዕባይ ይሕግዝ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Joy To Go ዕሽግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Joy To Go ዕሽግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Joy To Go ዕሽግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The Joy To Go fast food delivery packaging cleverly integrates the cute little character IP named Joy with food, creating a cohesive design throughout the packaging. With its fun and colorful appearance, the design aims to bring joy to consumers, resonating with the brand name. The packaging boasts flat illustrations that brilliantly exhibit the brand's quality and playfulness, complemented by vibrant colors that captivate consumer attention and deliver a powerful visual impact. Moreover, the Joy patterns can be easily removed from the package and used as bookmarks, injecting joy into everyday life.
ዓቐንን ማዕሸግን: Burger box: 125mm x 60mm x 120mm
Fries box: 80mm x 50mm x 120mm
Paper cup: 90mm x 90mm x 150mm
Ketchup: 70mm x 62mm x 26mm
መለለዪታት: Food packaging, illustration, fast food, takeout food, consumer products packaging, packaging concepts
ናይ ምፍራይ ቴክኖሎጂ: For the packaging design, environmentally friendly and recyclable paper and paper-pulp materials have been selected to comply with environmental standards, minimize pollution, and preserve the environment. The structure is simple, effectively reducing material usage. Most components can be flattened, resulting in a smaller volume during transportation. Non-toxic, low-VOC, eco-friendly inks are applied to ensure vibrant colors while adhering to food safety standards and safeguarding consumer health. Moreover, the packaging can be reused, as the patterns can be torn off to create bookmarks, which helps to promote environmental awareness.
ናይ ዲዛይን ብድሆ: Initially, we wanted to design a complex and interesting structure similar to a pop-up book, combining packaging, IP, and food. But as the design progressed, we changed our design strategy, considering the categories, transportation, cost, and environmental protection of fast-moving consumer goods. We followed the concept of less is more and hoped to present creativity in the simplest and most direct form. It is presented in the form you see now through continuous attempts and optimization.
ምርምር: We study how to cleverly integrate brands, IP, and food to reflect their brand personality and differentiation. We combine packaging structure and materials selection with concepts such as practicality, convenience, safety, and environmental protection. Through market research, network, and book research on fast food packaging, we analyze consumer preferences, refine brand characteristics, conceive design plans, and promote the execution of the entire design.
ምንጪ ሓሳብ: To embody the "Joy" in the brand name, we created a character IP named Joy, integrating this character with food throughout the packaging design, resulting in a visually playful and innocent effect. We aim for this fun and colorful design to allow consumers to take home not only food but also happiness, enabling them to enjoy a unique atmosphere while savoring their meals. This approach encourages customers to leave with delicious food, smiles on their faces, and a lasting positive impression of the brand.
ናይ ፕሮጀክት ግዜ: The project started in April 2024 in Beijing and finished in October 2024 in Beijing
ናይ ስርሒት ፍሰት: We combine food with the IP character through flat illustrations, integrating them into the packaging structure. For example, We designed a character with a hamburger on his head. After the user opens the lid, more hamburger ingredients can be gradually seen. When the user drinks, a diving figure can be seen on the top of the lid. When the user opens the lid of the French fries, it seems that a tomato French fry man is taking off his hat to show respect. The eyes hidden in the ketchup reveal a mischievous and interesting temperament. These playful elements showcase the brand's funny quality and hint at the packaging's opening mechanism.
ኣባላት ጋንታ: Du Qingyu
Zhang Jun
ናይ ስእሊ ክረዲት: Du Qingyu