Threegun ንድፊ ዕሸጋ by E2W Studio is a highly esteemed winner of the very prestigious 2025 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2025

Threegun ንድፊ ዕሸጋ

by E2W Studio

Client: E2W Studio

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun ንድፊ ዕሸጋ

ካብ ምምስራቱ ጀሚሩ፡ ትሪጋን ኣብ ባህሊ ቻይና ዓሚቝ ሱሩ ዝሰደደ ቀለም ቀይሕ፡ ከም ማእከላይ ባእታ ረቂቕ ማንነቱ ብቐጻሊ ተጠቒሙ ኣሎ። እቲ ቀይሕ ቀለም ኣብ ረቂቕ ስርዓት እቲ ምልክት ንግዲ ክዕቀብ ዘለዎ ካብቶም ኣገደስቲ ንብረታት ሓደ ኮይኑ ይቑጸር። ስርዓታዊ ኣጠቓቕማ ግሪድ ስርዓታት ኣብ ዕሸጋ ነቲ ኣቀማምጣ የሓድ። ንድሕረ ባይታ ዕሸጋ ዝምልከት፡ ዲዛይነራት ነቲ ሰለስተ ዝብል ተምሳል ብዘመናዊ ኣገባብ ኣብ ንድፊ ቅጥዒ ኣዋሃሂድዎ ኣለዉ። እዚ ቅጥዒ እዚ ንትሪጋን ቁልፊ ረቂቕ ንብረት ኮይኑ፡ ኣብ ዝቕጽል ረቂቕ ንድፍኦም ኣገዳሲ ግደ ክጻወት ቀጺሉ ኣሎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Threegun ንድፊ ዕሸጋ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Threegun ንድፊ ዕሸጋ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Threegun ንድፊ ዕሸጋ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop