Pass Train ምሕጋዝ ስጦታ መጠቕለሊ by Jiwon Jung is a highly esteemed winner of the very prestigious 2025 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2025

Pass Train ምሕጋዝ ስጦታ መጠቕለሊ

by Jiwon Jung

Client: Hongik University

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Pass Train ምሕጋዝ ስጦታ መጠቕለሊ

ፓስ ትሬን ብባቡራት ዝተነቐሐ መዋቕራዊ ዲዛይን መጠቕለሊ ኮይኑ፡ ጽናዕን ንቕድሚት ዝኸይድ ምንቅስቓስን ዘመልክት እዩ። እቲ ሎኮሞቲቭ መጠቕለሊ (ፊርማዊ መጠቕለሊ) ዝለዓለ መንፈሲ ዘለዎ ኮይኑ፡ ድሌትን ልዑል ዕላማን ዘንጸባርቕ እዩ። እቲ ናይ ተሳፋሪ ሰረገላ መጠቕለሊ ነቲ ናይ ባቡር ቅዲ የስፍሕ፡ ምትሕድዳርን ቀጻልነትን ዘውስኽ እዩ። እቲ መደምደምታ መጠቕለሊ ጸሊም ኮይኑ፡ ናይ መወዳእታ መዕረፍን ዝተሳካዕ ዕላማን ዘመልክት እዩ። እቲ ክልተ-ደርቢ ፊርማዊ መጠቕለሊ ነቲ ስብስብ ከም ልዑል ደረጃ ሳጹን ዓወት ዘኽብር ይዛዝሞ። ብሓባር እዞም ኣካላት ጉዕዞን ዓወትን ዝሓቖፍ ዛንታ-ዝዛረብ ናይ ስጦታ ተመኩሮ ይፈጥሩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Pass Train ምሕጋዝ ስጦታ መጠቕለሊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Pass Train ምሕጋዝ ስጦታ መጠቕለሊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Pass Train ምሕጋዝ ስጦታ መጠቕለሊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pass Train incorporates train-inspired structural packaging, symbolizing perseverance. The Locomotive Package (Signature Package) represents momentum toward success, featuring an elevated chimney design to emphasize progress. The Passenger Train Package extends the train concept, while the Terminal Package (black) marks the final destination. The Two-Story Signature Package serves as a premium gift box, completing this unique storytelling-based design.
Dimensions & Packaging: Signature Locomotive Package: 52mm × 148mm × 75mm
Passenger Train Package: 52mm × 148mm × 52mm
Cube Package: 105mm × 105mm × 85mm
Terminal Package: 77mm × 160mm × 120mm
Two-Story Signature Package: 77mm × 160mm × 158mm
Tags: Pass Train, chapssaltteok, success gift, train inspired packaging, symbolic design, motivational branding, interactive package, cultural tradition, packaging design, exam encouragement
Production Technology: The Pass Train package is made using eco-friendly paper materials, ensuring sustainability and durability. The 'die cut' process precisely shapes the locomotive chimney, reinforcing its identity. Double-layered reinforced paperboard enhances structure while keeping it lightweight. Offset printing with matte and gloss finishes highlights the four color variations, and the Terminal Package features a bold black color to emphasize goal achievement.
Design Challenge: The key challenge was integrating the symbolic meaning of chapssaltteok with the structural characteristics of a train while ensuring functionality and durability. The elevated chimney required multiple prototypes to maintain its form and stability. Additionally, balancing cost-effective production with a premium gifting experience was crucial. The final design successfully blends cultural meaning, storytelling, and structural innovation.
Research: This project explores symbolic packaging that enhances the gifting experience. Research included market analysis of success-wishing gifts, cultural significance of chapssaltteok, and packaging design trends. Surveys with students and gift buyers provided insights into emotional engagement. The result is a package that combines cultural tradition with an interactive storytelling concept, reinforcing goal achievement and encouragement through design.
Inspiration: In Korea, chapssaltteok (glutinous rice cake) is a traditional good-luck gift, symbolizing the hope of “sticking” to one’s desired university or goal. Inspired by this, Pass Train reinterprets the tradition using the structure and symbolism of a train. Just as a train steadily moves forward, students advance toward their dreams. This package transforms a simple good-luck gift into a symbolic journey of encouragement, delivering heartfelt wishes for success.
Project Duration: The project started in Seoul in March 2024 and was completed in Seoul in October 2024.
Operation Flow: The Pass Train package offers an immersive unboxing experience that symbolizes the journey toward success. The Pass Train Ticket marks the departure, leading to the Locomotive Package at the front, setting the stage for progress. The Passenger Car Package extends the journey, while the Cube Package allows for easy single-serving consumption. The Terminal Package represents reaching the final goal, and the Two-Story Signature Package serves as a premium set, enhancing the gifting experience.
Patents: This work is all original images not copyrighted.
Team Members: Design Director : Jiwon Jung
Image Credits: This work is all original images not copyrighted.