Kanade Japanese ቀንዲ ተግባር፡ መዐሸጊ by Yuko Takagi

Kanade Japanese ቀንዲ ተግባር፡ መዐሸጊ by Yuko Takagi is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2025

Kanade Japanese ቀንዲ ተግባር፡ መዐሸጊ

by Yuko Takagi

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Kanade Japanese ቀንዲ ተግባር፡ መዐሸጊ

ናይ ካናደ መዐሸጊ ዲዛይን፡ ሓደ ላዕለዋይ ደረጃ ዘለዎ ጃፓናዊ ናይ ኢድ ስራሕ ሊኬር፡ ካብ ባህላዊ ውበታዊ ኣቀራርባ ተላዒሉ ናይቲ ፍርያት ዝተጻረየን ተፈጥሮኣውን ጣዕሚ ንምንጽብራቕ ዝተዳለወ እዩ። ብሓሳብ ስኒት ተደሪኹ፡ እቲ ዲዛይን ብቐጠምጠም ፋይበራት ዘለዎ ብልሙድ ዝተሰርሐ ዋሺ ወረቐት ተጠቒሙ፡ ኣብ መንጎ ደብዘዝ ዝበለን ቀሊል ብልጭታን ንፅጽር ብምፍጣር ንኹሉ ዝርኸብ ናይ ኢድ ስራሕ ስሚዒት የስፍኖ። ናይ ማይ-ሕብሪ ስእልታትን ብኢድ ዝተጻሕፈ ካሊግራፍን ነቲ ናይ ኢድ ስራሕ ኣረኣእያ የደንፍዖ፡ ልሙድ ዝተሰርሐ ፊደላዊ ኣገባብ ከኣ ዘመናዊ ግናኸ ብባህሊ ዝሰረተ መንነት ይውስኸሉ። ውጽኢቱ፡ ንዓለምለኻዊ ተፈታውነት ንባህልን ዘመናዊ ስሚዒታትን ዘራኽብ መዐሸጊ እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Kanade Japanese ቀንዲ ተግባር፡ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Kanade Japanese ቀንዲ ተግባር፡ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Kanade Japanese ቀንዲ ተግባር፡ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kanade embodies Japan's traditional craftsmanship in liqueur-making. Drawing inspiration from Suntory’s renowned whiskey line, it incorporates a Kanji character to align with the House of Suntory aesthetics. Designed for both local and global audiences, Kanade offers a distinctly Japanese appeal with worldwide resonance.
Dimensions & Packaging: 700ml
Tags: #packagedesign, #packaging, #branding, #Japanese, #Japan, #liqueur, #alcohol, #drink, #craft, #handcrafted, #natural, #brandidentity
Production Technology: The packaging employs custom washi paper featuring subtle glossy fibers to balance matte softness with refined shine. It includes a handwritten calligraphy logo, a custom typeface, and watercolor paintings representing each flavor. This meticulous approach highlights the artisanal quality and premium positioning of the liqueur.
Design Challenge: Achieving a balance between a distinctly Japanese design and global appeal was challenging. The development of original washi paper that maintained its natural texture during printing required minimal digital intervention. The paper's fine glossy fibers blend a matte texture with subtle shine, enhancing the tactile experience and emphasizing the handcrafted quality.
Research: We conducted field testing in a bar and spoke with bartenders to understand how the bottle’s design impacts usability and perception. Insights from their feedback led to design adjustments for ease of pouring and tactile elements, ensuring a balance between aesthetic appeal and functionality for both bartenders and consumers.
Inspiration: The inspiration came directly from experiencing the liqueur itself. Its delicate, natural taste evoked imagery of soft, flowing watercolors—an artistic representation of Japanese subtlety and harmony. This led to a design that visually reflects the product’s smooth, sophisticated flavor using handcrafted textures and organic elements.
Project Duration: 1 year, Tokyo
Operation Flow: Consumed neat, on the rocks, or in cocktails.
Patents: Yuko Takagi
Image Credits: Yuko Takagi