Chinese Zodiac Gift Box ህያብ ሳንዱቕ by Tao Ran is a highly esteemed winner of the very prestigious 2025 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2025
Chinese Zodiac Gift Box ህያብ ሳንዱቕ
by Tao Ran
Client: China State Construction Hailong Technology Company Limited
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #168761The Design
About Chinese Zodiac Gift Box ህያብ ሳንዱቕ
ናይ ቻይንኛ ዞድያክ ህያብ ሳንዱቕ፣ ንባምቢና (ፑፐት) ቻይንኛ ዞድያክ ዝተዳለወ ናይ ጥርዙ ሳንዱቕ እዩ። ናይ ዞድያክ እንስሳታት ብቐሊል መስመራት ተስኢሎም ኣለዉ፣ ካብ ልምዳዊ ኣገባብ ስእሊ ወጻኢ። ነፍሲ ወከፍ ስእሊ ቀሊልን ንምልላይ ቀሊልን ኮይኑ ተሪፉ ኣሎ፣ ንጥንታዊ ትሕዝቶታት ምስ ዘመናዊ ናይ ትርኢት ቋንቋ ብምትእስሳር። ደገ ዘሎ ሳንዱቕ ካብ 1000ግ ግራይ ቦርድን 128ግ ኣይስ ዋይት ወርቕትን ዝተሰርሐ ኮይኑ፣ ብሆት ስታምፒንግ ተሰላሲሉ ኣሎ። ውሽጣዊ ሳንዱቕ ከኣ ካብ 500ግ ግራይ ቦርድን 128ግ ኣይስ ዋይት ወርቕትን ዝተሰርሐ፣ ብሆት ስታምፒንግን ዝተነቐረ EVA ትሪን ዝተማላአ እዩ። እዚ ሳንዱቕ ንኣዕሩኽ ከም ህያብ ንክውሃብ ዝተሓሰበ እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Chinese Zodiac Gift Box ህያብ ሳንዱቕ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Chinese Zodiac Gift Box ህያብ ሳንዱቕ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Chinese Zodiac Gift Box ህያብ ሳንዱቕ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Abandoning traditional methods of drawing the "Chinese Zodiac" pattern, adopting the design concept of integrating ancient and modern elements, and exploring the use of simple line forms to draw: achieving each pattern to be concise and recognizable; This not only preserves the connotation of traditional Chinese culture, but also caters to the aesthetic taste of contemporary people; This is the most challenging part of design and also the core of creativity.
- Dimensions & Packaging
- Outer packaging box size: 293mm*253mm*70mm, Inner Packaging box size: 60mm*60mm*70mm
- Tags
- Chinese Zodiac
- Production Technology
- The outer packaging box is made of 1000g gray board, 128g ice white paper, and hot stamping processing technology; The inner packaging box is made of 500g gray board+128g ice white paper+hot stamping+EVA inner tray carving processing technology.
- Design Challenge
- Deeply observing, understanding, and refining the appearance and spiritual connotations of each zodiac sign, using concise lines to express their charm, allowing the audience to gain a new visual experience and gain understanding and resonance from it, is the most difficult part of design execution.
- Research
- In the process of designing this project, research and thinking were mainly focused on the following three points:
1. How to present creative concepts in the simplest design language
2. How to inject vitality into traditional culture with new design language
3. How to provide a differentiated visual experience for the audience - Inspiration
- This is a packaging box created for the "Chinese Zodiac" doll, therefore the design is based on the "Chinese Zodiac" as the creative origin.
- Project Duration
- The project was commissioned by China State Construction Hailong Technology Company Limited to start in Shenzhen in May 2024, completed in Shenzhen in December 2024, and launched in the Shenzhen market in February 2025.
- Operation Flow
- The zodiac is a part of Chinese traditional culture and the spiritual belief of every Chinese. Through its commercial design, the zodiac is used as a gift for friends.
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