Mountain Dew Hard Dew 2024 ናይ ኣልኮላዊ መስተ መዐሸጊ ንድፊ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2025
Mountain Dew Hard Dew 2024 ናይ ኣልኮላዊ መስተ መዐሸጊ ንድፊ
by PepsiCo Design and Innovation
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
- Verify Award Status for #169156
The Design
About Mountain Dew Hard Dew 2024 ናይ ኣልኮላዊ መስተ መዐሸጊ ንድፊ
ሃርድ ድው 2024 ንዓበይቲ ተጠቀምቲ ዝተዳለወ፡ ተዳልዩ ዝስተ ኣልኮላዊ መስተ ዝዓለመ መዐሸጊ ንድፊ እዩ። እዚ ንድፊ ንሓይሊ ናይ ማውንተን ድው ብራንድ ናብ ንዓበይቲ ዝዓለመ ቅርጺ የስፍሖ። ናይ ሕቡራት መንግስታት ኣመሪካ ስሪት ካብ ናይ ባይከር ትንቢት (ታቱ) ስነ-ጥበብ ዝተወስደ እዩ። ናይ እስያ-ፓሲፊክ ስሪት ድማ ነታ ሓሳብ ብድራጎን፡ ካልእ ልሙድ ናይ ታቱ ኣርእስቲ ኣቢሉ የማዕብሎ። እቲ ድራጎን ብብሩህ ሰማያውን ብዘንጸባርቕ ቀጠልያን ተቐሪቡ ንመትሓዚኡ ደፋርን ህያውን ባህርይ ይህቦ። እዚ መዐሸጊ ንዓበይቲ ሰተይቲ ልሙድ ናይ ብራንድ ኣተሓሳስባ ንምቕራብ ዝዓለመ እዩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Mountain Dew Hard Dew 2024 ናይ ኣልኮላዊ መስተ መዐሸጊ ንድፊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Mountain Dew Hard Dew 2024 ናይ ኣልኮላዊ መስተ መዐሸጊ ንድፊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Mountain Dew Hard Dew 2024 ናይ ኣልኮላዊ መስተ መዐሸጊ ንድፊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mountain Dew faithful around the world like to live it up every day and every night. For passionate Dew drinkers with a taste for fun, we redefined the meaning of “Do the Dew” by giving adults the chance to say hard yes to HARD DEW.
- Inspiration
- Channeling the iconic MTN DEW energy, we set our sights on a new adult-oriented avatar that could extend the attitude to HARD DEW. The lively U.S. design took inspiration from biker tattoos — a jumping-off point for the Asia-Pacific design, which landed on another popular tattoo design: dragons. In bright blue and glimmering green, the fierce, fantastical creature helped add some fire to the new ready-to-drink alcoholic beverage.
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