Moutai Shengyue Flying Fairy ናይ መስተ ማሸግ ስርሓት by Ying Song Brand Design Shenzhen Co, Ltd is a highly esteemed winner of the very prestigious 2025 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2025
Moutai Shengyue Flying Fairy ናይ መስተ ማሸግ ስርሓት
by Ying Song Brand Design Shenzhen Co, Ltd
Client: Kweichow Moutai Co.,Ltd.
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
- 132,493
- Verified Award Winner
- Verify Award Status for #169249
The Design
About Moutai Shengyue Flying Fairy ናይ መስተ ማሸግ ስርሓት
ማውታይ ሸንግዩወ ፍላይንግ ፌሪ ንቻይናዊ ባይጅዩ ዝበሃል መስተ ዝተዳለወ ናይ ማሸግ ዲዛይን እዩ። እዚ ዲዛይን ካብቶም ኣብ ዱንሁዋንግ መንደቓት ዝተሳእሉ ናይ በራሪ ጣኦታት ስእልታት፡ ብፍላይ ድማ ካብቲ ኣብ ዋሻ 401 ናይ ሞጋው በዓትታት ዝርከብ ሼንግ ዝበሃል መሳርሒ ሙዚቃ ብጽብቕቲ ኣቃውማ ሒዙ ዝረአ ኣምላኽ ሙዚቃ ኣነቓቕሒ ወሲዱ እዩ። ቀንዲ ሕብሩ ክሪምሰን ያርን ዝበሃል ባህላዊ ሕብሪ ቻይና ኮይኑ፡ ስእሊ ናይቲ ብሓጺን ዝተሰርሐ መኽደኒ ጥርሙዝ ድማ ብባህላዊ ናይ ኢናመል ጥበብ ዝተሰርሐ እዩ። እቲ ሳጹን ካብ የማናይ ሸነኹ ዝኽፈት ኮይኑ፡ ኣብ ውሽጡ ክልተ ደረጃ ዘለዎ ናይ ደበና ቅርጺ ዝሓዘ ኣቃውማ ኣለዎ። እቲ ስብስብ 140 ብ 105 ብ 280 ሚሊሜተር ዝዓቐኑ ኮይኑ ወረቐት፡ ሸኽላን ሓጺንን ይጥቀም።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Moutai Shengyue Flying Fairy ናይ መስተ ማሸግ ስርሓት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Moutai Shengyue Flying Fairy ናይ መስተ ማሸግ ስርሓት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Moutai Shengyue Flying Fairy ናይ መስተ ማሸግ ስርሓት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Team Members
- Shuo Yu
Yingsong Chen
Wenbing Cheng
longKun Zou
Huandi Li - Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
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