ዲዛይን Daity ፍሩቲ አይስ ሎሊ ብ Mohsen Koofiani ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2025

Daity ፍሩቲ አይስ ሎሊ

ብ Mohsen Koofiani

ዓሚል: Zarrin Ghazal Co. - DAITY Ice cream

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

13,599

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #170509 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Daity ፍሩቲ አይስ ሎሊ

እዚ ዲዛይን ብዘመናዊን ህያውን ፖፕ-አርት ቅዲ ዝተዘርገሐ እዩ። ብበጋ ዝተነቓቕሑ ደማቕ ሕብርታት ምስ ሰፊሕን ንምንባብ ቀሊልን ዝኾነ ፊደላት ምውህሃድ ቀንዲ መለለዪ ናይዚ ዲዛይን ኮይኑ፣ ንተዓዘብቲ ብቕልጡፍ ሓበሬታ ንምብፃሕ ዘኽእል እዩ። እተመረፁ ሕብርታት ኣብ መቕሰሊታት ናይቲ ፍርያት ዝተመርኮሱ ኮይኖም፣ ንህፃናት ብዓይኒ ዝስሕብ፣ ንመንእሰያት ስምዒት መዘናግዒ ዝህብ፣ ከምኡ'ውን ንዓበይቲ ጽሬትን ጥዕናን ዘመሓላልፍ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Daity ፍሩቲ አይስ ሎሊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Daity ፍሩቲ አይስ ሎሊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Daity ፍሩቲ አይስ ሎሊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
ዓቐንን ማዕሸግን: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
መለለዪታት: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
ናይ ምፍራይ ቴክኖሎጂ: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
ናይ ዲዛይን ብድሆ: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
ምርምር: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
ምንጪ ሓሳብ: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
ናይ ፕሮጀክት ግዜ: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
ናይ ስርሒት ፍሰት: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
ናይ ስእሊ ክረዲት: Creator and design Mohsen Koofiani