Whispers of Ink ናይ ጨና መዐሸጊ by Sha Feng and Jiayi Lu

Whispers of Ink ናይ ጨና መዐሸጊ by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ወርቂማዕሸጊ· 2025

Whispers of Ink ናይ ጨና መዐሸጊ

by Sha Feng and Jiayi Lu

Client: Vitartissimi

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Whispers of Ink ናይ ጨና መዐሸጊ

ዊስፐርስ ኦፍ ኢንክ (ሕሹኽታ ቀለም) ንተኸታታሊ ፍርያት ጨና ዝኸውን ንድፊ መዐሸጊ ኮይኑ፡ ጨናዊ ሽምዓታት፡ ናይ መገሻ ዕጣን ከምኡውን ናይ ጅፕሰም መዘርጋሒ ጨና ኣእማን ዘጠቓልል እዩ። እዞም ፍርያት ብባህላዊ ቻይናዊ ውርሻዊ ስነ-ጥበባዊ ሜላታት እዮም ተሰሪሖም። እቲ መዐሸጊ ናይ ማግኖልያ መጽሓፍ ቅርጺ ዝጥቀም ኮይኑ፡ እቶም ጨናፍርን ኣቑጽልትን ካብ ኣብ ጃርዲናት ጂያንግናን ዝርከቡ ኣእዋም ማግኖልያ ዝተወስዱ እዮም። ቅርጺ እታ ዕንባባ ናብ ክፉት ገጽ መጽሓፍ ተቐዪሩ ኣሎ። እቲ መትሓዚ ሽምዓ ብቐጠንቲ መስመራት ብኢድ ዝተሳእለ ኮይኑ፡ ብሕብሪ ሳዕሪ ቀጠልያ ግላዝ ተሸፊኑ ኣሎ። ናይ ስፖት ሕብሪ ሕትመትን ናይ ሌተርፕረስ ጎሊሑ ዝወጽእ ሕትመትን ተጠቒሙ ኣሎ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Whispers of Ink ናይ ጨና መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Whispers of Ink ናይ ጨና መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Whispers of Ink ናይ ጨና መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whispers of Ink fragrance series includes scented candles, travel incense sticks and plaster diffuser stones, all of which are carefully crafted with traditional Chinese intangible cultural heritage techniques. The packaging design incorporates the "magnolia book" element, with branches and leaves taken from the magnolia in Jiangnan gardens, and the flower shape is transformed into an open book page, creating a "book with fragrance" environment.
Dimensions & Packaging: Scented Candles length 95mm x width 95mm x Height 113mm, Travel Incense Sticks length 102mm x width 131mm x Height 28mm, Plaster Diffuser Stones length 117mm x width 95mm x Height 25mm.
Tags: Branding, Packaging, Aromatherapy
Production Technology: The Printing Technology we use the Spot Color Printing and Letterpress Embossing
Design Challenge: The most difficult part of this project is the production of the aromatherapy candle container. Because it needs to be combined with China's intangible cultural heritage skills, we need to adjust the drawing of the manual part many times. The thickness of the lines has gone through several rounds of debugging before we finally achieved a complete presentation effect.
Research: VITARTISSIMI has teamed up with the time-honored Chinese brand "Qiaojiayao" and Shanxi Province's intangible cultural heritage "Fahua" ceramic craftsmanship to launch the "Moxiweifu" fragrance series, using the power of design to solve the problem of revitalizing intangible cultural heritage while taking into account both market aesthetics and cultural heritage.
Inspiration: The scented candle container uses vertical line technology to hand-draw the delicate flower scenes of Jiangnan, and every stroke is ingenious. It is covered with grass green "enamel glaze", which is as luster and warm as jade and transparent as glass. It not only reflects the beauty of spring in Jiangnan, but also adds a touch of classical charm and harmonious resonance of modern aesthetics.
Project Duration: The project started in February 2024 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The simple graphic design and elegant green tones allow customers to deeply feel the aromatic scent of the Whispers of Ink fragrance series.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2024.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu and Graphic Design: Sha Feng, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.