Yanghe Naked Bottle Liquor ናይ ባይጅዩ ጥርሙዝ መዐሸጊ by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2025
Yanghe Naked Bottle Liquor ናይ ባይጅዩ ጥርሙዝ መዐሸጊ
by Liandong Zhang and Xueqian Zhang
Client: Jiangsu Yanghe Distillery Co., Ltd
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
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- Verified Award Winner
- Verify Award Status for #170767
The Design
About Yanghe Naked Bottle Liquor ናይ ባይጅዩ ጥርሙዝ መዐሸጊ
ያንግሀ ናኬድ ቦትል ሊኮር ንባይጅዩ፡ ናይ ቻይና ዝተጸመቐ መስተ፡ ዝተዳለወ ንድፊ መዐሸጊ እዩ። እቲ ናይ ክሪስታል ጥርሙዝ ንባህላዊ ቅርጺ ጥርሙዝ ፕለም ምስ ቀለልትን ዘመናውያንን መስመራት የወሃህድ። ኣብቲ ጥርሙዝ ዘሎ ቅርጺ ቀርኒ ጤል ንባህላዊ ንድፊ ጤል ናይቲ ብራንድ የመልክት። እቲ ቅርጺ ጽንብላሊዕ ዘለዎ ምልክት (ለበል) ተዓቂቡን ተመሓዪሹን፡ ብቐለልቲ መስመራትን ብዝተገትአ ውህደት ሕብርን ተሰሪሑ ኣሎ። እቲ ሰማያዊ-ቀጠልያ ሕብሪ ናይቲ ጥርሙዝ ኣብ ናይ ችርቻሮ መደርደሪታት ጎሊሑ ይርአ። እቲ ንድፊ ንቐሊል ጥርሙዝ መስተ ዝለዓለ ግምታዊ ዋጋን ንጹር መንነት ብራንድን ንምሃብ ዝዓለመ እዩ። እቲ ጥርሙዝ 76 ብ 76 ብ 257 ሚሊሜተር ይዕቀን።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Yanghe Naked Bottle Liquor ናይ ባይጅዩ ጥርሙዝ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Yanghe Naked Bottle Liquor ናይ ባይጅዩ ጥርሙዝ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Yanghe Naked Bottle Liquor ናይ ባይጅዩ ጥርሙዝ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Team Members
- Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
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