ዲዛይን Su Jiu Dong Po ናይ መስተ ማሸግ ብ Liandong Zhang and Xueqian Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ነሓስ ሽልማት A' Design Award እዩ።
ነሓስማዕሸጊ· 2025
Su Jiu Dong Po ናይ መስተ ማሸግ
ብ Liandong Zhang and Xueqian Zhang
ዓሚል: Jiangsu Shuanggou Distillery Co., Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #170849 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Su Jiu Dong Po ናይ መስተ ማሸግ
ሱ ጂዩ ዶንግ ፖ ብግጥምን ህይወትን ገጣሚ ሱ ሺ ተመስጦ ዝረኸበ ናይ ኣርባዕተ ጠራሙዝ መስተ ስብስብ እዩ። ነፍስወከፍ ጠርሙዝ ሓደ ደረጃ ካብ ህይወት ገጣሚ ይውክል፣ ካብ ሃንደበታዊ ንእስነት ክሳብ ናጻ መንፈስ ዘለዎ ዕድመ ብስለት። እቶም ጠራሙዝ ካብ ብርጭቆ-ክሪስታላዊ ጻዕዳ ነገር ዝተሰርሑ ኮይኖም፣ ነቲ ልሙድ ቅርጺ ናይ "ሜይፒንግ" ሽጋርያ (plum vase) ዝስዕቡ፣ ጸቢብ ኣፍ ደገን ምሉእ ኣካልን ዘለዎም፣ ንፖርስሌን ዘመነ ሶንግ ዘዘኻኽሩ እዮም። ደገፍ ወጻኢ ገጽ ብዑምቀት ዝተነቐጸ ኮይኑ፣ ትሕዝቶኡ ካብ ጽዑቕ ናብ ንጹር እናተሰጋገረ ፍስሰት ፈለግ ንኽውክል ተሰሪሑ ኣሎ። ግጥማዊ ምስሊ ናብ ራእያውን ተንካፍን ተመክሮ ተቐይሩ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award
Su Jiu Dong Po ናይ መስተ ማሸግ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Su Jiu Dong Po ናይ መስተ ማሸግ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Su Jiu Dong Po ናይ መስተ ማሸግ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Taking Su Shi's poems as the connection, combining his life experiences allows users to appreciate the spirit of Dongpo and the literary ambiance while savoring the liquor. The imagery depicted on the bottle resonates closely with the poem, utilizing a blend of ink and modern techniques. This transformation of poetic imagery into visual language creates an immersive experience that distinguishes it from products that merely symbolize references to traditional culture.
- ዓቐንን ማዕሸግን
- 300mmX120mmX420mm
- መለለዪታት
- The great river runs east, Su Shi's poetic rhythm, Song dynasty porcelain aesthetics, Inner painted landscapes, Red cliff imagery, Joint cultural creations, Poetry and liquor
- ናይ ምፍራይ ቴክኖሎጂ
- The material is a glass-crystalline white substance, and the four bottles share a cohesive design inspired by the streamlined meiping plum vase style. Each bottle features a slightly narrowed mouth and a full belly, evoking the aesthetics of Song dynasty porcelain, characterized by a in a subtle way. The outer surface of the bottles is intricately carved in relief, with the texture transitioning from detailed to sparse, simulating the dynamic flow of a river, from calm to rushing, and providing a distinctive tactile experience.
- ናይ ዲዛይን ብድሆ
- By reviewing a large amount of literature, we extracted the classic poems of the historical poet Su Shi and the four stages of his life to establish a correlation. The portrayal of Su Shi's image had been criticized as review of the illustrations and texts to rectify the details of his attire, such as the straw raincoat and clothing style. Additionally, the depth of the embossing on the liquor bottle needed to adhere to food safety standards, prompting the design team to adjust the slope of the wavy pattern to mitigate compliance risks.
- ምርምር
- Focusing on cultural transformation and craft innovation, this project centers on the poetry of Su Shi and theatrical elements. It has designed a series of mass-produced cultural liquor bottles inspired by Su Shi's works, achieving a harmonious blend of cultural narration, craft innovation, and user experience. After an in-depth study of Su Shi's poems, biographies, and the aesthetic literature of the Song dynasty, the designer distilled key imagery, such as the Red Cliff, the river waves, and the scrolls, and took charge of the image composition and bottle modeling. The four bottles effectively transform the essence of the poems into translucent representations.
- ምንጪ ሓሳብ
- Inspired by the artistic interpretation of Su Shi's heroic life in the theatrical production of the same name, this product features four bottles, each representing a distinct stage of Su Shi's life from an exuberant youth to free spirited twilight. Through a harmonious blend of poetry, painting, and craftsmanship, the spirit of Dongpo is condensed both within and outside the bottle. This innovative interpretation merges traditional culture with a contemporary understanding of the spirit of literature and brewing.
- ናይ ፕሮጀክት ግዜ
- 2024.5-2025.1 Nanjing, Jiangsu province
- ናይ ስርሒት ፍሰት
- By reconstructing the spirit of Su Shi through a contemporary art style, the design team merges the narrative of drama with the static beauty of a liquor container, creating a product that offers a “sense of theater that can be both observed and touched,” thereby appealing to cultural consumers. The overall design of the bottle incorporates elements of poetry, ink painting, and relief craftsmanship, allowing customers to experience the dynamic interplay of “liquor activating poetry and painting” through its translucent imagery as they savor the liquor. This approach facilitates a multi-dimensional experience of “ tasting the liquor, enjoying the poetry, appreciating the paintings, and gaining a deeper understanding of the context.”
- ኣባላት ጋንታ
- Liandong Zhang
Xueqian Zhang
Ru Li
Jiawei He - ናይ ስእሊ ክረዲት
- Jiangsu Shuanggou Distillery Co., Ltd
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
