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Ghaffari ናይ ኬሚካላዊ ፍርያት መዐሸጊ by Wallrus Design Studio

Ghaffari ናይ ኬሚካላዊ ፍርያት መዐሸጊ by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2025 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2025

Ghaffari ናይ ኬሚካላዊ ፍርያት መዐሸጊ

by Wallrus Design Studio

Client: Ghaffari Chemical Industries Corp.

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Ghaffari ናይ ኬሚካላዊ ፍርያት መዐሸጊ

ጋፋሪ ንተኸታታሊ ኬሚካላዊ ፍርያት እተማዕበለ ዲዛይን መዐሸጊ እዩ። እቲ ዲዛይን ኣገዳሲ ሓበሬታ ንምጉላሕ ዘየድልዩ ረቛሒታት እተኣለየሉ ውሑድን ንጹርን (ሚኒማል) ኣገባብ ይኽተል። ደፋር ኣጸሓሕፋ ፊደላት (ታይፖግራፊ) ከምኡውን ፍሉይ ናይ ሕብሪ ምርጫ ኣብ መደርደሪ ብቐሊሉ ንኽልለ ይሕግዙ። እቶም መለለዪ ወረቓቕቲ (ሌብልስ) ብቴክኖሎጂ ኢን-ሞልድ ሌብሊንግ ይፈርዩ። እቲ ስእላዊ ስርዓት ንፍርያት ዝተፈላለየ ዓቐንን መጠንን ተመዓራርዩ እዩ፣ ስለዚ ሓደ ቋንቋ ንምሉእ እቲ ፖርትፎሊዮ ይሽፍን። እቲ ዕላማ ዝተበታተነ መንነት ንምሕባርን ኣብ ዕዳጋታትን መራኸቢታትን ዕቤት ንምፍቃድን እዩ ነይሩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Ghaffari ናይ ኬሚካላዊ ፍርያት መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ghaffari ናይ ኬሚካላዊ ፍርያት መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ghaffari ናይ ኬሚካላዊ ፍርያት መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This strategic clarity cascaded into a complete packaging redesign, where extraneous elements were stripped away to amplify the essentials. Bold typography and a vibrant proprietary color palette became the hallmark of recognition, ensuring instant shelf impact and consumer connection. To reflect Ghaffari's industry stature, we scaled their identity through monumental exhibition designs, employing oversized elements, and commanding typography to dominate spatial narratives while retaining elegance.
Dimensions & Packaging
This design has been developed and expanded for a variety of products in different dimensions and sizes.
Tags
Re-Branding, Re-design
Production Technology
IML Labels.
Design Challenge
Minimal design method.
Research
Same Products and same rebranding process.
Inspiration
In redefining the visual and strategic identity of Ghaffari Co., our multidisciplinary team embarked on a transformative journey to harmonize the brand's legacy with its future ambitions. We created a holistic solution rooted in clarity, scalability, and bold simplicity by dissecting challenges across strategic layers, product portfolio architectures, and naming systems. The project began with a critical refresh of the brand's DNA, meticulously aligning it with the Ghaffari Co.'s core values to establish a resilient foundation.
Project Duration
The project started in April 2024 in Tehran and finished in January 2025 in Tehran.
Operation Flow
This design effortlessly connects with its audience, creating an intuitive and engaging experience that resonates deeply. Its thoughtful aesthetics and user-centric approach not only captivate users but also inspire professionals to embrace and integrate the product into their workflows. By seamlessly blending functionality with visual appeal, it encourages experts to explore its potential and leverage its innovative features to achieve their goals.
Team Members
Design Consultant: Soroush Doustvandi
Design Director: Matin Mirzaei
Project Manager: Iman Alemozaffar
Creative Consultant: Kianoosh Atashi
3D Visualization: Ariya Ghodrati
Graphic Designer: Yeganeh Khorami
Account Manager: Rezvan Khani
Image Credits
All images made with Cinema 4D in our studio.

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