ዲዛይን Cny Design For The Year Of The Snake ናይ ጸባ መዐሸጊ ብ Mengniu Gaoke Fresh Dairy Products ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2025 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2025
Cny Design For The Year Of The Snake ናይ ጸባ መዐሸጊ
ብ Mengniu Gaoke Fresh Dairy Products
ዓሚል: Mengniu Gaoke Fresh Dairy Products
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #171317 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Cny Design For The Year Of The Snake ናይ ጸባ መዐሸጊ
ሲ ኤን ዋይ ዲዛይን ንዓመተ ተመን ንቻይናዊ ዓመተ ተመን ዝተፈጥረ ውሱን ሕታም ናይ ጸባ መዐሸጊ መለለዪ ወረቐት እዩ። እቲ መለለዪ ወረቐት ካብ ክልተ ደርቢ ግሉጽ ቢ ኦ ፒ ፒ ንዋት ዝተሰርሐ እዩ። እቲ ላዕለዋይ ደርቢ ጽቡቕ ዕድል ዘመልክት ጂኦሜትሪያዊ ቅርጺ ተመን የርኢ። ቀይሕ ስሉስ ኩርናዕ ምስ ልዑል ወሰን እቲ ላዕለዋይ ደርቢ ንኽቕላዕ የፍቅድ፡ እዚ ድማ ብዛዕባ ፍቕሪ፡ ሃብቲ፡ ሞያን ፈተናታትን ዝኣመሰሉ ጉዳያት ዝሓዙ ሕቡኣት በረኸታት የግህድ። እቲ ናይ ምቕላዕ ተግባር ንመስተ ትኩስ ጸባ ናብ ንእሽቶ ስርዓት ይቕይሮ። ኣብ ውሱን ቦታ ዝግበር ሙቐታዊ ሕትመት ንእቲ ዲዛይን ርእያዊ ዕምቆት ይውስኸሉ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Cny Design For The Year Of The Snake ናይ ጸባ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Cny Design For The Year Of The Snake ናይ ጸባ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Cny Design For The Year Of The Snake ናይ ጸባ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- The limited edition packaging features an innovative interactive element peeling off the label. The top layer of the label exhibits a snake pattern symbolizing good luck, which can be lifted to uncover six hidden blessings on the lower layer including love, wealth, career, and exams. The act of peeling off the label delivers a sense of ritualistic excitement for consumers, just like drawing lots, enhancing the interactive appeal and emotional significance of the packaging.
- ዓቐንን ማዕሸግን
- 1L: 90 x 248 ，
720ML: 80 x 227 ，
250ML: 52 x 136 - መለለዪታት
- Year of the snake, Zodiac, Milk, Packaging,Good luck
- ናይ ምፍራይ ቴክኖሎጂ
- The packaging design for the Year of the Snake utilizes a double layered transparent BOPP material. Synchronized printing process is operated to guarantee accurate pattern alignment. Localized hot stamping technology is employed to elevate the visual hierarchy and impart a sense of luxury. Following the printing process, the two layers are accurately laminated and die-cut, resulting in a complete and refined label design that is aesthetically engaging and durable.
- ናይ ዲዛይን ብድሆ
- Making double layer labels presented the most significant challenge. Managing the thickness of the labels proved to be a complex issue. Since the product must be refrigerated, condensation may lead to slippage of the bottle, resulting in recurring issues such as air bubbles and inadequate adhesion. The team consistently refined choices regarding materials, bonding techniques, and labeling technologies to guarantee the stability and visual appeal of the final labels in a refrigerated condition.
- ምርምር
- In the initial stage of design, we gathered data regarding the social and economic downturn, analyzed consumer psychology, and discovered that consumers often seek comfort in symbols of good fortune, but harbor a fear of snakes. Consequently, we simplified and stylized the snake in our design, integrating the element of good luck and retaining the brand identity. Following the completion of the package design, the market research was conducted to gauge public opinion.
- ምንጪ ሓሳብ
- In 2025, which marks the Year of the Snake in the Chinese calendar, the company recognizes the need for positive emotional energy among consumers amid global economic challenges. The packaging design was inspired from the Chinese Zodiac snake, integrating the traditional snake motif with contemporary visual language through geometric reinterpretation. It incorporates elements that symbolize good fortune, establishing a visual system that fosters cultural recognition.
- ናይ ፕሮጀክት ግዜ
- The project commenced in August 2024 in Shanghai, China, with an expected completion date in November 2025 at the same venue. The product is set to be launched in online and physical stores on 1 December 2024, targeting at supermarkets and online platforms in major cities throughout China, with sales extending until 15 February 2025.
- ናይ ስርሒት ፍሰት
- The upper right section of the front label features a prominent triangular red indicator corner label, which acts as a navigational element for users. The inclusion of a raised edge at this corner allows consumers to effortlessly peel back the upper label with a simple snap. This design not only improves the intuitiveness and ease of the user experience but also provides a visual cue that inspires the consumer curiosity and encourages interaction.
- ኣባላት ጋንታ
- Design Director: Li Huang
Designer:Shen Jia Ting - ናይ ስእሊ ክረዲት
- Mengniu Gaoke Fresh Dairy Products
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
