Parsirang ፈራሪ እንቋቝሖ by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2025

Parsirang ፈራሪ እንቋቝሖ

by Mohsen Koofiani

Client: Parsirang Eggs

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Parsirang ፈራሪ እንቋቝሖ

ኣብ ስቱድዮ ዲዛይን፡ እቲ ዲዛይነር ጽኑዕ መለለዪ ዘለዎ ምዕሻግ ንምፍጣር ዓላማ ነበሮ። ገጠራዊን ፍሩይን ስምዒት ንምልዓል፡ ቀናዕ ዘሰረት ደርሆ ስኣሉ። ብጫ ነቲ ቡኩር እንቋቝሖን ናይ ንግሆ ውዑይነትን ምልክት ኮይኑ፡ ቀይሕ ድማ ጸዓትን ሓቀኛነትን ወሰኸ። እቲ ቅርጺ ጽሑፍ ግሩም ከምኡ ውን ንጹር ኮይኑ፡ ቅልጡፍ መልእኽቲ ምብጻሕ የረጋግጽ። ድሕሪ ሰዓታት ምምሕያሽ፡ እቲ መወዳእታ ዲዛይን ምዕሻግ ጥራይ ኣይነበረን፤ ብዛዕባ ገጠራዊ ሓረስታን ፍሩይ እንቋቝሖን ዛንታ ተዛረበ፡ ንዓማዊል እምነትን ጽሬትን ኣመሓላለፈ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Parsirang ፈራሪ እንቋቝሖ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Parsirang ፈራሪ እንቋቝሖ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Parsirang ፈራሪ እንቋቝሖ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani