Zhen Yuan Zeng ናይ ባይጂዩ መዐሸጊ ዲዛይን by Wen Liu is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2026
Zhen Yuan Zeng ናይ ባይጂዩ መዐሸጊ ዲዛይን
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Zhen Yuan Zeng ናይ ባይጂዩ መዐሸጊ ዲዛይን
ዠን ዩዋን ዘንግ ንዝኣረገ ባይጂዩ፡ ባህላዊ ቻይናዊ መስተ፡ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ካብ ሸኽላ ዝተሰርሐ ኮይኑ፡ ከም ዘመናዊ ስሪት ናይቲ ባህላዊ ናይ መስተ ዕትሮ ተቐሪጹ እዩ። ልክዓት ጂኦሜትሪያዊ ገጻት ነቲ ክላሲካዊ ቅርጺ የመሓይሽዎን ንዝረኣይ ክብደቱ ድማ የጉድልዎን። እቲ ማዕበላዊ ቅርጺ ዘለዎ መኽደኒ ነቲ ኣብ ውሽጢ እቲ ዕትሮ ዝካየድ ቀስ ዝበለ ምዕራግ ናይቲ መስተ የመልክት። እቲ ጥርሙዝ ብሰልፌት ወረቐት ተጠቕሊሉ ኣሎ፡ እዚ ድማ ነቲ ወሰናዊ ቅርጺ የልስልሶን ንኸፊል ናይቲ ቅርጺ ድማ ይሓብኦን። እቲ ወረቐት ብተጠቃሚ ይቕለጥ፡ ስለዚ እቲ ጥርሙዝ ደረጃ ብደረጃ ይግለጽ። እቲ መዐሸጊ 85 ብ 85 ብ 165 ሚሊሜተር ይዕቀን።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Zhen Yuan Zeng ናይ ባይጂዩ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Zhen Yuan Zeng ናይ ባይጂዩ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Zhen Yuan Zeng ናይ ባይጂዩ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- With a legacy spanning over five centuries, this product stands as a benchmark for aged baijiu. Its bottle design is deeply rooted in the ancient form of the traditional liquor jar, yet reimagined for the contemporary era—refining the classic through modern design language to achieve a living heritage that connects historical symbolism with contemporary artistry.
- Dimensions & Packaging
- 85mm*85mm*H165mm
- Tags
- Premium Baijiu, Cultural Tracing
- Production Technology
- The bottle is made of ceramic and wrapped in sulphate paper on the outside.
- Design Challenge
- The key challenge of this project lay in visually communicating the concept of aged liquor in an immediately understandable way for consumers. This was ultimately resolved by adopting the conceptual framework of the traditional liquor jar.
- Research
- Through on-site research, we collected a detailed market report from over 300 consumers and key distributors.
- Inspiration
- The bottle design reinterprets the traditional liquor jar through a contemporary lens. Its precise geometric facets refine the original form, alleviating its visual weight and imparting a modern structure. The rippled cap symbolizes the dynamic aging process of the liquor within the jar, while the tracing paper wrapping the body creates subtle visual softness—striking a balance between concealment and revelation to evoke a sense of discovery and immersive appeal.
- Project Duration
- August 2024, Shenzhen, China
- Operation Flow
- The bottle's surface is covered with sulphate paper, allowing consumers to gradually unveil the mystery of the aged spirit as they peel away the packaging.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Yuan Jin
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