Congtai Huofenzi ናይ ባይጂዩ መዐሸጊ by Wen Liu is a highly esteemed winner of the very prestigious 2026 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2026
Congtai Huofenzi ናይ ባይጂዩ መዐሸጊ
by Wen Liu
Client: Shenzhen Oracle Creative Design Co.,Ltd.
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #173414The Design
About Congtai Huofenzi ናይ ባይጂዩ መዐሸጊ
ጾንግታይ ሁዎፈንዚ ንመንእሰያት ተጠቀምቲ ዝዓለመ ናይ ቻይናዊ ባይጂዩ መስተ ዝኾነ ዲዛይን መዐሸጊ እዩ። እቲ ናይ ምስሊ ኣምር ኣብ ምንቅስቓስ ማይን ንጡፍ ባህርያት ሞለኪዩላት መስተን ዝተመስረተ ኮይኑ፡ ብማእከላይ ምልክት ዓይኒ ሓይሊ ህይወት ተባሂሉ ዝተሰምየ ይግለጽ። እቲ ጥርሙዝ ተንቀሳቓሲ ዝመስል ጎሊሑ ዝወጸ ቅርጺ ገጽን ኣብ ሬዚን ሰሌዳ ዝተሰኹዐ ናይ ብራንድ ኣርማን ይሓዝ። ኣብ ማእከል እቲ ጥርሙዝ ዝርከብ ቅርጻዊ ጉድጓድ ምቹእ ኣተሓሕዛ የቕርብ። እቲ ደጋዊ ሳጹን ብቕርጺ ዕንጨይቲ ዘለዎ ወረቐት ተጠቕሊሉ ኮይኑ፡ ደረጃ ብደረጃ ዝተነብሩ ፍሉያት ወረቓቕቲ ድማ ኣኽራንን ወሓይዝን ዘዘኻኽር ዝውሕዝ ቅርጺ ይፈጥሩ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Congtai Huofenzi ናይ ባይጂዩ መዐሸጊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Congtai Huofenzi ናይ ባይጂዩ መዐሸጊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Congtai Huofenzi ናይ ባይጂዩ መዐሸጊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Congtai Huofenzi Liquor is a Chinese baijiu crafted for young consumers, enriched with a variety of rare microorganisms. Through precise scientific blending, the liquor achieves an excellent acid-ester balance, resulting in a notably vibrant and refreshing taste. Its packaging design is minimalist yet dynamic, vividly reflecting the active nature of the "liquor molecules" and accurately conveying the product’s core characteristics and unique identity.
- Dimensions & Packaging
- 215mm*125mm*H280mm
- Tags
- Natural, Vibrant
- Production Technology
- The bottle features a dynamic embossed texture, with the brand emblem meticulously inlaid on a resin plaque. An ergonomically contoured indentation at its center fits naturally in the hand, ensuring a comfortable grip. The exterior packaging is wrapped in wood-grain paper, while layered specialty papers create a beautiful, rhythmic sense of flow, reminiscent of winding mountains and rivers.
- Design Challenge
- Targeting the younger generation, the Chinese baijiu market still remains underdeveloped, requiring cultivation and guidance. Through its youthful visual identity and uniquely creative packaging, the brand has captured widespread attention and preference among today's youth.
- Research
- Through on-site research, a detailed market report was compiled based on insights gathered from over 300 consumers and key distributors.
- Inspiration
- The design draws inspiration from the formless water, skillfully integrating the dynamic and variable nature of the liquor molecules. Centered around the "Eye of Vitality" as its visual core, it vividly embodies the brand spirit of energy and freedom, while significantly enhancing the product's premium feel and visual identity.
- Project Duration
- March 2024, Shenzhen, China
- Operation Flow
- The display arrangement adopts a minimalist natural style, seamlessly integrating with the surrounding landscape to emphasize a sensory experience that unites mind and body.
- Team Members
- Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Zhipeng Li
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