ዲዛይን Zhang Gong Lao Jiu ናይ መስተ ማሸጊ ብ Wen Liu ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2026

Zhang Gong Lao Jiu ናይ መስተ ማሸጊ

ብ Wen Liu

ዓሚል: Shenzhen Oracle Creative Design Co.,Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #173416 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ Zhang Gong Lao Jiu ናይ መስተ ማሸጊ

ዣንግ ጎንግ ላኦ ጂዩ ንዝኣረገ ቻይናዊ ባይጂዩ ዝተዳለወ ናይ ማሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ካብ ሓርፋፍ ተራኮታ (ዝተጠበሰ ሸኽላ) ዝተሰርሐ ኮይኑ፡ ብዝወጹ ዝርዝራት ዝተሰነየ እዩ፣ ቅርጹ ድማ ኣብ ዝዘውር መንኮርኮር ዝቕረጽ ሸኽላ ብኣጋጣሚ ዘጋጥሞ ምዕባጥ ዘዘኻኽር እዩ። እቲ ሓርፋፍ ገጽ ነቲ ጥርሙዝ ሓያል ናይ ምድህሳስ ባህሪ ይህቦ። እቲ መኽደኒ ካብ ፕላስቲክ ዝተሰርሐ ኮይኑ ናይ ዕንጨይቲ ቅርጺ ዝመስል መወዳእታ ኣለዎ፣ ጽኑዕ ናይ ምዕጻው ደረጃታት ድማ የማልእ። እቲ ናይ ደገ ሳጹን ተፈጥሮኣዊ ናይ ቡሽ ኦኽ ምስ ሓጺን ዘጣመረ ኮይኑ፡ ንውሑስ መጓዓዝያ ናይ ሙቐት መከላኸሊን ናይ ንቕንቓሕ መምጠጢን ይውስኽ። እቲ ዲዛይን ኣብ ምድህሳስ ዘተኮረ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Zhang Gong Lao Jiu ናይ መስተ ማሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Zhang Gong Lao Jiu ናይ መስተ ማሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Zhang Gong Lao Jiu ናይ መስተ ማሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
ዓቐንን ማዕሸግን: 120mm*120mm*280mm
መለለዪታት: Natural, Rustic, Time-Tempered, Eco-Conscious
ናይ ምፍራይ ቴክኖሎጂ: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
ናይ ዲዛይን ብድሆ: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
ምርምር: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
ምንጪ ሓሳብ: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
ናይ ፕሮጀክት ግዜ: November 2024, Shenzhen, China
ናይ ስርሒት ፍሰት: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
ኣባላት ጋንታ: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li