Chateau Loulan ናይ ነቢት ጥርሙዝ መዐሸጊ ብ Wen Liu

ዲዛይን Chateau Loulan ናይ ነቢት ጥርሙዝ መዐሸጊ ብ Wen Liu ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2026

Chateau Loulan ናይ ነቢት ጥርሙዝ መዐሸጊ

ብ Wen Liu

ዓሚል: Shenzhen Oracle Creative Design Co.,Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #173417 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Chateau Loulan ናይ ነቢት ጥርሙዝ መዐሸጊ

ሻቶ ሉላን ኣብ ቻይና ንዝፍረ ትሑት ኣልኮል ዘለዎ ፍርቂ-ጥዑም ጻዕዳ ነቢት ዝተዳለወ ዲዛይን መዐሸጊ እዩ። እቲ መለለዪ ወረቐት (ሌብል) ካብ ሓጺን ዝተሰርሐ ኮይኑ፡ ከፊላዊ ሕብሪን ዝደበዘ (frosted) መወዳእታን ዘለዎ እዩ፣ ከምኡ'ውን ነታ ብሉላን ጽብቕቲ ተባሂላ እትፍለጥ ኣፈ-ታሪኻዊት ሰብ የርኢ። ካብ ናይ ቻይናዊ ስነ-ጽሑፍ (ካሊግራፊ) ዝነፍር ጻዕዳ ተባሂሉ ዝፍለጥ ኣገባብ ዝተመንጨወ ክፉት ስራሕ፡ ሕብሪ ናይቲ ኣብ ውሽጢ ዘሎ ነቢት ዘርኢ ፍርቂ-ግሉጽ መስኮት ይፈጥር። ኣብ ታሕቲ ናይቲ ጥርሙዝ ዘለዉ ስነ-ጽሑፋዊ ስሕበታት ነቲ ናይ በረኻ ገጽታ ናይቲ ነቢት ዝፈርየሉ ቦታ የዘኻኽሩ። እቲ ጥርሙዝ 76 ብ 76 ብ 300 ሚሊሜተር ዓቐን ኣለዎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Chateau Loulan ናይ ነቢት ጥርሙዝ መዐሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Chateau Loulan ናይ ነቢት ጥርሙዝ መዐሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Chateau Loulan ናይ ነቢት ጥርሙዝ መዐሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
ዓቐንን ማዕሸግን: 76mmx76mmx300mm
መለለዪታት: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
ናይ ምፍራይ ቴክኖሎጂ: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
ናይ ዲዛይን ብድሆ: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
ምርምር: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
ምንጪ ሓሳብ: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
ናይ ፕሮጀክት ግዜ: August - December 2024, Shenzhen, China
ናይ ስርሒት ፍሰት: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
ኣባላት ጋንታ: Creative Direction: Wen Liu
Design Execution: Weijun Liu