Fountain Of Fortune ቀንዲ ተግባር፡ ናይ ሓድሽ ዓመት መዐሸጊ ብ Tingwei Chang - Bank Sinopac

ዲዛይን Fountain Of Fortune ቀንዲ ተግባር፡ ናይ ሓድሽ ዓመት መዐሸጊ ብ Tingwei Chang - Bank Sinopac ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንማዕሸጊ· 2026

Fountain Of Fortune ቀንዲ ተግባር፡ ናይ ሓድሽ ዓመት መዐሸጊ

ብ Tingwei Chang - Bank Sinopac

ዓሚል: Bank SinoPac

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #174319 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Fountain Of Fortune ቀንዲ ተግባር፡ ናይ ሓድሽ ዓመት መዐሸጊ

ጽሑፍ መጽሓፍ፡ እዚ ውህበት ስብስብ ብስእሊ ዝተሰነየ መዐሸጊ ዘለዎ ኾይኑ፡ ክልተ ታኒካታት ማይ ብልጽግና (Prosperity Water) ከምኡውን ተሳታፊ ዲጅታላዊ ቀይሕ ፖስጣ (mobile red envelope) ዝሓዘ እዩ። እዚ ንድፊ ንባህላዊ ኣገባብ ምሃብ ውህበት ብዝሪኢ ትረኻ፡ ብቲ ምልክታዊ ኣቕሑ፡ ከምኡውን ብዝተጠናነገ ዲጅታላዊ ምትሕብባር ኣቢሉ ዳግም ይትርጉሞ። ነቲ ክላሲካዊ ናይ ሓድሽ ዓመት ስእልታት ምስ ዘመናዊ ተሳታፊ ባህርያት ብምጥማር፡ እዚ ፕሮጀክት ንኣካላውን ዲጅታላውን ኣካላት ኣብ ሓደ ዝተወሃሃደ ናይ በዓል ተመክሮ የቕርብ። እቲ ውህደት ባህላዊ ምልክታትን ዲጅታላዊ ምትሕብባርን ነቲ ዝተመስረተ ባህላዊ ልምድታት ምስ ናይ ሎሚ መንገድታት ርክብ ዘራኽብ ኣገባብ የንጸባርቕ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Fountain Of Fortune ቀንዲ ተግባር፡ ናይ ሓድሽ ዓመት መዐሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Fountain Of Fortune ቀንዲ ተግባር፡ ናይ ሓድሽ ዓመት መዐሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Fountain Of Fortune ቀንዲ ተግባር፡ ናይ ሓድሽ ዓመት መዐሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
ዓቐንን ማዕሸግን: Box Size: 210mm x 150mm x 80mm

Material: 1200gsm cardboard with specialty red paper and foil details

Print: CMYK + gold foil + spot UV

Inner: 2 x 330ml aluminum cans (custom wrap)

Add-ons: QR code activation, integrated storytelling lid print
መለለዪታት: Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
ናይ ምፍራይ ቴክኖሎጂ: The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
ናይ ዲዛይን ብድሆ: A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
ምርምር: This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
ምንጪ ሓሳብ: Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
ናይ ፕሮጀክት ግዜ: Design Period: July 2024-October 2024

Production and Launch: November 2024

Location: Taipei, Taiwan
ናይ ስርሒት ፍሰት: Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
ኣባላት ጋንታ: Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac
ናይ ስእሊ ክረዲት: All images by Bank SinoPac.