Shangze Fruit Music Farm ናይ ህያብ ሳጹን ብ Enfonad

ዲዛይን Shangze Fruit Music Farm ናይ ህያብ ሳጹን ብ Enfonad ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2026

Shangze Fruit Music Farm ናይ ህያብ ሳጹን

ብ Enfonad

ዓሚል: Datong City Dongtian Mining Co., Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #175429 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Shangze Fruit Music Farm ናይ ህያብ ሳጹን

ሻንግዘ ፍሩት ሙዚክ ፋርም ንኮሚደረ ዝተዳለወ ናይ ህያብ ሳጹን ኮይኑ፡ ቅርጹ ከም ናይ ቀደም ካሴት መጻወቲ እዩ። እቲ ስእላዊ ንድፍታት፡ ሕብርታትን ኣቃውማን ካብ 1960ታት ክሳብ 1980ታት ዝነበረ ቅዲ ምስሊ የዘኻኽር። እቲ ሳጹን ምስ ተኸፍተ ናይ ሙዚቃ ሞዱል ይንቀሳቐስ እሞ፡ ካብ ክላሲካዊ ደርፊ ዝተወስደ ናይቲ ብራንድ መዝሙር ይጻወት። ናይ ራድዮ፡ መስፈዪ ማሽን፡ ናይ ፊልም ጥቕልልን ናይ ሳዕሪ መንፈሲ ዓለባን ጠፍጣፋ ስእልታት፡ ምስ ናይቲ ብራንድ ገጸ-ባህሪ ፋንሺ ተጠቒሞም ኣለዉ። ኣብ ውሽጢ ዘለዉ ቅርጺ ኮሚደረ ዘለዎም ጎዳጉድ ነቲ ፍረ ሒዞም ኣብ እዋን መጓዓዝያ የተኣማምንዎ። ንመንእሰያት ዓደግቲ ንምስሓብ ከኣ ብርትኳናዊ ሕብሪ ከም ቀንዲ ሕብሪ ተጠቒሙ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Shangze Fruit Music Farm ናይ ህያብ ሳጹን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Shangze Fruit Music Farm ናይ ህያብ ሳጹን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Shangze Fruit Music Farm ናይ ህያብ ሳጹን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Themed on the music farm, the gift box shapes like a retro cassette player. Upon opening, it plays the brand anthem adapted from the classic song The East Is Red, complemented by the elements common in the 1960s to 1980s and the IP character brown eared pheasant, evoking memories of farm life from the era in auditory and visual ways. This creates a brand universe integrating sensory interactions, origin stories, and cultural connotations, elevating the agricultural product to an emotion carrier.
ዓቐንን ማዕሸግን: 4000*3000px
መለለዪታት: Music Farm, Retro Cassette Player, Nostalgia Culture, Sensory Storytelling, Unity of Sound and Form, Immersive Interaction, Box Opening with a Sense of Ceremony, Intangible Cultural Heritage IP
ናይ ምፍራይ ቴክኖሎጂ: The gift box, centered on the shape of a retro cassette player, authentically recreates the aesthetic style common in the 60s to 80s through graphics, colors, and structures. A music module plays the brand anthem, while details like knobs and frequency dials further highlight the function of music playback. The box transforms the typical elements of the 60s to 80s, such as film reel and palm leaf fans, into graphics, achieving a harmonious unity of packaging design and brand culture.
ናይ ዲዛይን ብድሆ: The core challenge was how to strike a balance between retro elements and modern aesthetic taste. To address that, the design team has employed vibrant orange as the main color to attract younger demographics. The flat illustrations of old objects such as radios and sewing machines embody profound cultural significance and cater to the preferences of younger demographics. The cute IP character Fanxi further adds a touch of youthful energy, perfectly blending nostalgia with fashion.
ምርምር: Market research has confirmed that people who grew up in the 60s to 80s share an emotional connection with the song The East Is Red and old objects like radios and thermos flasks, while younger demographics show curiosity toward nostalgia culture, interactive music mechanisms enhance brand recall, and IP characters emotionally bridge the gap between the brand and its consumers. The gift box demonstrates the practical value of nostalgia driven idea in brand communication and packaging design.
ምንጪ ሓሳብ: Inspired by the everyday objects typical of the 60s to 80s, the gift box shapes like a retro cassette player, utilizing a tangible form to evoke cultural nostalgia for that distinct historical era. Combined with the era specific elements and the IP character brown eared pheasant Fanxi, it suggests the mission of the product to authentically replicate the rich, sweet flavor of tomatoes in the 60s to 80s, providing a multisensory experience involving visual, auditory, and tactile senses.
ናይ ፕሮጀክት ግዜ: The project officially started in Beijing in April 2025 and successfully finished in July of the same year.
ናይ ስርሒት ፍሰት: When users open the box, the music module automatically activates and plays the brand anthem adapted from the classic song The East Is Red. This instantly immerses users in the vibrancy of bygone days, creating a nostalgic ambience. Inside the box, tomato shaped cavities not only present a cute visual effect for an engaging experience, but also offer protective cushioning to minimize damage to the product during transportation.
ኣባላት ጋንታ: Yifeng Qu,
Hanxiao Wang