Ankodoki ጥዑም ጀለ ባልዶንጓ by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2026

Ankodoki ጥዑም ጀለ ባልዶንጓ

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Ankodoki ጥዑም ጀለ ባልዶንጓ

እዚ ማሕተም ብነዊሕ ዘመን ዝጸንሐ ጃፓናዊ ሰራሕ ብርዕ ባልዶንጓ ንዝተኣታተወ መስመር ዮካን ዝተሰርሐ እዩ። ባህላዊ ክብሪ ዮካን እናሓለወ፡ ካብቲ ልሙድ ከቢድ ኣገባብ ምሽፋን ይፍለ። እቲ ናፍቖት ዝፈጥር ግን ከኣ ቀሊል ዲዛይን ምውዓልን ቅርበትን የምጽእ፡ ምስቲ ተፈጥሮኣዊን ቀሊልን ጣዕሚ እቲ ጥዑማት ብፍጹም ይሰማማዕ። ብዋጋሺ ዘይተላለዩ ሰባት እውን ብእኡ ተቐቢሎምዎ፡ ኣዝዩ ተናኢዱ ኣብ ጃፓንን ኣብ ወጻእን ብዙሕ ሽልማታት ኣረኪቡ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Ankodoki ጥዑም ጀለ ባልዶንጓ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Ankodoki ጥዑም ጀለ ባልዶንጓ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Ankodoki ጥዑም ጀለ ባልዶንጓ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.