Eleology ጥርሙዝ ዘይቲ ኣውሊዕ by Antonia Skaraki

Eleology ጥርሙዝ ዘይቲ ኣውሊዕ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2026

Eleology ጥርሙዝ ዘይቲ ኣውሊዕ

by Antonia Skaraki

Client: Eleology

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Eleology ጥርሙዝ ዘይቲ ኣውሊዕ

ኢለኦሎጂ ንመዐሸጊ ዘይቲ ኣውሊዕ ናብ ግጥማዊን ነባሪን ናይ ዲዛይን ኣቕሓ ይቕይሮ። እቲ ንጹህ ጻዕዳ ጥርሙዝ ንመንደቓት ዓድታት ግሪኽ ዘዘኻኽር ኮይኑ፡ እቲ ስሱ ጽላሎት ጨንፈር ኣውሊዕ ድማ ልምዲ፡ ጽንዓትን ሓድሽ ምሕዳስን የመልክት። ቅርጻዊ ቅርጹ ኤርጎኖሚካዊ ኣጠቓቕማን ዓይኒ ዝስሕብ ጽልዋን ዝህብ ኮይኑ፡ ከም ማዕተብ ዕምባባ ወይ መዘከርታ ዳግማይ ንኽጥቀመሉ የተባብዕ። ምስቲ ንህንጻዊ ገጻት ዘንጸባርቕ ስጡም ሸፈነ ዘለዎ ሳጹን ተደሚሩ፡ እቲ ዲዛይን ንጽህና፡ ቀጻልነትን ባህላዊ ትረኻን ብምውህሃድ ንመዓልታዊ መዐሸጊ ናብ ዘይንቕነቕ ናይ ዘመናት ስራሕ ይቕይሮ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Eleology ጥርሙዝ ዘይቲ ኣውሊዕ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Eleology ጥርሙዝ ዘይቲ ኣውሊዕ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Eleology ጥርሙዝ ዘይቲ ኣውሊዕ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eleology redefines olive oil packaging through a poetic, minimal design that unites heritage and modernity. A soft white surface recalls Greek village walls, while the shadow of an olive branch evokes timeless tradition. The sculptural bottle is designed to outlive its contents, encouraging reuse as an object of memory, beauty, and cultural continuity.
Dimensions & Packaging: Bottle Width 137,9mm x Depth 55,3mm x Height 140mm
Bottle Width 146mm x Depth 62mm x Height 160mm
Tags: Greece, olive oil, packaging, design, minimalism, heritage, culture, symbolism, sustainability, architecture, light, shadow, reuse, tradition, premium, innovation
Production Technology: The bottle is made of glass and is crafted with a smooth matte finish. Advanced printing techniques enable the delicate shadow effect of the olive branch on the surface. The box is made of a 320gr paper and a texture is used, referencing the plastered village walls of Greece. Materials and processes were chosen to combine visual elegance with practical durability.
Design Challenge: The challenge was capturing the cultural poetry of olive oil in a form that avoids cliché. Balancing symbolism with simplicity required careful experimentation with finishes and shadows. External factors such as production feasibility, sustainability, and durability influenced choices. Overcoming these challenges resulted in packaging that embodies both timeless heritage and functional innovation.
Research: The design emerged from cultural and visual research into Greek architecture, light, and landscape. Objectives were to express tradition and purity through contemporary design. Methodologies included observational studies of village houses, symbolic exploration of the olive branch, and testing finishes for tactility. Results show a design that preserves heritage while offering a versatile, modern product experience.
Inspiration: Inspired by Greece's radiant light and enduring architecture, the design reflects the play of shadows on whitewashed village walls. The olive branch, a universal symbol of resilience and nourishment, became central to the visual narrative. The project sought to honour both the natural environment and the communities who preserve olive-growing traditions through subtle, poetic cues.
Project Duration: The project started in Fabruary 2024 in Athens and finished in June 2024 in Athens.
Operation Flow: The ergonomic bottle offers ease of handling and pouring, while its wide form ensures balance and presence. Once the oil is consumed, the vessel transforms into a decorative object, extending its lifecycle as a vase or container. This flow from functional packaging to timeless keepsake enhances user interaction, making the design both sustainable and emotionally engaging.
Team Members: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas