Hellenic Routes ዳግማይ ዝጥቀም ጥርሙስ ወይኒ by Antonia Skaraki

Hellenic Routes ዳግማይ ዝጥቀም ጥርሙስ ወይኒ by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2026

Hellenic Routes ዳግማይ ዝጥቀም ጥርሙስ ወይኒ

by Antonia Skaraki

Client: Elgeka

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Hellenic Routes ዳግማይ ዝጥቀም ጥርሙስ ወይኒ

ሄለኒክ ራውትስ ከም ባህላዊ መዘከርታ ተባሂሉ ዝተነድፈ ዳግማይ ዝጥቀም ጥርሙስ ወይኒ እዩ። እቲ ርቡዕ ኩርናዓዊ ጥርሙስ ብርጭቆ፡ ንምሓዝን ንምቕማጥን ዘቃልል ጸፊሕን ንመጽሓፍ ዝመስልን ቅርጺ ኣለዎ። እቶም መለለዪ ወረቓቕቲ (ላበላት) ከም ናይ ፖስታ ስታምፕ ተቐሪጾም፡ ምስ ናይ ግሪኽ ከባቢታት ምስራሕ ወይኒ ዝተኣሳሰሩ ዞባዊ ባህላዊ ኽዳውንቲ የርእዩ። ልዑል ጽሬት ዘለዎ ወረቐት ምስ ተነካኢ ገጽታን ዝርዝራዊ ሕትመትን፡ ንስእልታት ናይቶም ክዳውንትን ንኣቀማምጣ እቲ ፍሬምን ዘጉልሕ እዩ። እቲ ጥርሙስ 96 ሚሜ ወርዲ፡ 42 ሚሜ ዕምቆትን 175 ሚሜ ቁመትን ኣለዎ። እቲ ቅርጺ ከም ዝእከብ ወይ ንመመላኸዒ ዝኸውን ኣቕሓ ንዳግማይ ኣጠቓቕማ ዝዕድም እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Hellenic Routes ዳግማይ ዝጥቀም ጥርሙስ ወይኒ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Hellenic Routes ዳግማይ ዝጥቀም ጥርሙስ ወይኒ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Hellenic Routes ዳግማይ ዝጥቀም ጥርሙስ ወይኒ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas