Chuehfeng Hami Melon Wine መስፈሪ መስተ by Yisong Hu is a highly esteemed winner of the very prestigious 2026 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ወርቂማዕሸጊ· 2026
Chuehfeng Hami Melon Wine መስፈሪ መስተ
by Yisong Hu
Client: Shijiazhuang Xianxing Brand Design Co., Ltd.
ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category
- 4,342,080
- Verified Award Winner
- Verify Award Status for #176705
The Design
About Chuehfeng Hami Melon Wine መስፈሪ መስተ
ናይ Chuehfeng ሓሚ መሎን መስተ መዐሸጊ ንባህሊ ዞባ ናይ ከተማ ሓሚ ኣብ ኣውቶኖማዊ ዞባ ሺንጃንግ ኡይጉር ምስ ሓያል ስምዒት ዋጋ ፍርያት የወሃህድ፡ ውርሻ መገዲ ሓሪር እናንጸባረቐ። ነቲ ናይ ከባቢ ፍሉይ ፍርያት ናብ ባህሊ መገዲ ሓሪር ዝውክል መስተ ዶብ ይቕይሮ፡ ንኸባቢ ተፈጥሮ ዘይጎድኡ ንብረታትን ናይ ጠርሙዝ ክዳን ዘሎ ብልሓታዊ ናይ ዕጣን መትሓዚ ኮይኑ ዘገልግልን እናተጠቕመ። ብልሒ ናይ ምልክታ ቴክኖሎጂ ንባህልን ዘመናዊ ብልሓትን የወሃህድ፡ ብልጽ ዝበለን ብዙሕ ተግባራት ዘለዎን ናይ መዐሸጊ ንድፊ የቕርብ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Chuehfeng Hami Melon Wine መስፈሪ መስተ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Chuehfeng Hami Melon Wine መስፈሪ መስተ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Chuehfeng Hami Melon Wine መስፈሪ መስተ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It transforms the local specialty into a "Frontier Wine" symbolizing Silk Road culture, using eco-friendly materials and an innovative bottle cap that doubles as an incense holder. Smart labeling technology merges tradition with modern innovation, delivering a high-quality, multifunctional packaging design.
- Dimensions & Packaging
- 170 mm x 170 mm x 50 mm
RFID smart tags
Asymmetrical box design
Distinctive bottle cap - Tags
- CHUEHFENG Hami melon wine, Yisong Hu
- Production Technology
- Embedded RFID smart tags, powered by advanced sensing technology, let users scan with their phone or device to access a dedicated product page with details like product ID, price, manufacturer, and origin. This helps users dive into the Silk Road history, cultural meaning of the packaging design, and the product’s story. Blending digital and interactive features boosts transparency, enhances user experience, and strengthens product interactivity.
- Inspiration
- This packaging design draws inspiration from Silk Road culture and Hami City's regional characteristics. It features a unique opening mechanism with eco-friendly materials and a bottle cap that doubles as an incense holder. Smart RFID tags provide interactive user experiences and cultural insights. This innovative design blends tradition with technology, enhancing the cultural value of regional products while promoting sustainability and user engagement.
- Project Duration
- The distinctive bottle cap design gives the bottle a striking identity and memorability, drawing inspiration from the ceremonial crown worn by emperors in China’s Han Dynasty. It incorporates a “scroll” element, vividly capturing the cultural imagery of the Silk Road. Once opened, the cap can be repurposed as an incense holder, seamlessly blending into various home settings while combining aesthetics with functionality.
- Operation Flow
- The unique asymmetrical box design, paired with a mechanism that slowly raises the wine bottle, breaks from traditional packaging with distinctive, highly recognizable style. The unboxing process feels ceremonial and surprising, creating a visually striking impression and enhancing the user’s emotional experience. The slow-rising mechanism minimizes impact during opening, reducing the risk of damage. As the box opens, the outer white casing, resembling the rising sun over the Tianshan Mountains, complements the bottle’s design, evoking the imagery of a desert sunset, seamlessly blending packaging with regional culture.
- Image Credits
- Image #1: Yisong Hu
Image #2: Yisong Hu
Image #3: Yisong Hu
Image #4: Yisong Hu
Image #5: Yisong Hu
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
