Dramanote ናይ ሽቶ መዐሸጊ ዲዛይን by Cosone Group

Dramanote ናይ ሽቶ መዐሸጊ ዲዛይን by Cosone Group is a highly esteemed winner of the very prestigious 2026 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2026

Dramanote ናይ ሽቶ መዐሸጊ ዲዛይን

by Cosone Group

Client: Cosone Group

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Dramanote ናይ ሽቶ መዐሸጊ ዲዛይን

ድራማኖት ኢሉዥን ሽቶ ብ999 ኣሃዱታት ዝተፈርየ ውሱን ሕታም ናይ ሽቶ መዐሸጊ ዲዛይን እዩ። እቲ ስብስብ ክልተ ጥርሙዛት ዝሓዘ ኮይኑ፡ ነፍሲ ወከፈን ከም ዝተፈላለያ ምስልታት ደው ዝብላን ብሓባር ምስ ዝቕመጣ ሓደ ምስሊ ዝፈጥራን እየን። ነፍሲ ወከፍ ጥርሙዝ ካብ ዳግም ዝተመስርሐ ጥርሙዝ ዝተሰርሐ ኮይኑ፡ ብምውልዋል፣ ብኤለክትሮፕለቲንግ፣ ብውዑይ ማሕተምን ብዘይ ብሩህ ልብጣን ተቐሪጹን ተወዲኡን። እታ ምልክት ካብ ተረፍ ባህላዊ ወረቐት ሽዋን ብዳይ ካት ተቖሪጻ ብኢድ ዝተለጠፈት እያ። እቲ ናይ ወጻኢ ሳጹን ካብ ዝዘውር ትርኢት ዘለዎ ፋኑስ ዝተመንጨወ ኮይኑ፡ እቲ ሳጹን ክዘውር ከሎ ኣርባዕተ ገጸ-ባህርያት ይቕየሩ። እቲ ሳጹን 75 ብ 75 ብ 130 ሚሊሜተር ዓቐን ኣለዎ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Dramanote ናይ ሽቶ መዐሸጊ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Dramanote ናይ ሽቶ መዐሸጊ ዲዛይን ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Dramanote ናይ ሽቶ መዐሸጊ ዲዛይን ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dramanote Illusion Perfume is a limited edition of 999 bottles, created with renowned Chinese dance theater director Zhao Liang and inspired by his masterpiece The Tea Spell. Guided by theatrical aesthetics, the design fuses a unique bottle form, interactive packaging, and olfactory narrative to create an immersive drama miniature. Here, the abstract Zen philosophy of the drama becomes intuitive visuals and scents, turning the product into an art piece with theatrical and philosophical depth.
Dimensions & Packaging: Box: Width 75mm*Width 75mm*Height 130mm
Tags: Theatrical Perfume, Theatrical Aesthetics, Eastern Zen philosophy, Collaborative Design, Sensory Integration, Immersive Experience, Traditional Revolving Scene Lantern
Production Technology: Each bottle starts with recycled glass, melted, reshaped, and refined through polishing, electroplating, hot stamping, and matte coating. The label uses offcuts of traditional heritage Xuan paper. After die cutting, it is hand applied to the bottle, merging sustainability with artisanal ingenuity. Both the bottle and the cap are independently molded to ensure originality. Each contour and surface reflects two years of refinement, crafted with the exacting artistry of haute couture.
Design Challenge: The key challenge was translating the fluid movements of a dance drama into static objects and flat surfaces. Instead of literal storytelling, the designer infused the packaging with the very essence of The Tea Spell, a vision of existence as an illusion. Fragmented yet combinable twin bottles, an outer box that plays with presence and absence like a revolving scene lantern, and contrasts of stillness and motion converge to embody the Buddhist idea that all conditioned phenomena are impermanent.
Research: An analysis of data from three annual sensory exhibitions at the Wuzhen Theatre Festival revealed that the unique bottle design and visual interaction intuitively guided users to perceive the dramatic tension and Zen philosophy within each scent. This multisensory priming through sight and touch effectively evoked emotional resonance, strengthened the recognition of theatrical aesthetics inherent in Dramanote, and deeply immersed people in the theatrical soul of the perfume.
Inspiration: The bottle design draws on the Eastern Smile of a mutilated Northern Wei Buddha statue and the Western sculpture Sleeping Muse. Together, the twin bottles conjure an ethereal Buddha, revealing realms of being, knowing, and doing. This symbolizes inner awakening and selflessness. Straight lines echo classical theater stone seats, and a deep black finish evokes the quiet poise of a dancer in shadow, echoing the theatrical essence: life is like a drama, and every watcher is part of the performance.
Project Duration: Dramanote is an experimental theatrical perfume brand born in London in 2019 and shaped in Shanghai by 2024. Between 2022 and 2024, it held a sensory art exhibition each October at the Wuzhen Theatre Festival, drawing nearly ten thousand visitors, including celebrities, artists, theater performers, and and key opinion leaders. Today, Dramanote becomes a defining new force in the Chinese fragrance landscape. It is not merely a brand, but a stage where every scent tells a unique story.
Operation Flow: Unboxing the perfume begins a quiet performance. The outer box draws inspiration from theater lanterns. Turn it, and four characters shift like figures on a traditional revolving scene lantern. When still, they remain present yet out of reach, echoing the subtle distance between audience and performers. Separately, the two bottles stand as distinct figures. Together, they reveal an ethereal Buddha. No longer just watching, you step into the drama, guided by a scent that feels like an illusion.
Team Members: Simon Ma
Anson Tan
Loreli Ma