Longpai Soy Sauce ናይ ሶያ ጸብሒ (ሶይ ሶስ) መዐሸጊ ብ Wen Liu

ዲዛይን Longpai Soy Sauce ናይ ሶያ ጸብሒ (ሶይ ሶስ) መዐሸጊ ብ Wen Liu ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2026

Longpai Soy Sauce ናይ ሶያ ጸብሒ (ሶይ ሶስ) መዐሸጊ

ብ Wen Liu

ዓሚል: Longpai Food Co., Ltd.

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #176984 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Longpai Soy Sauce ናይ ሶያ ጸብሒ (ሶይ ሶስ) መዐሸጊ

ሎንግፓይ ሶይ ሶስ (Longpai Soy Sauce) ንኣሰራርሓ ሁናን ዝዓይነቱ ጥብሲ ምግቢ ዝተዳለወ ልዑል ጽሬት ዘለዎ ናይ ሶያ ጸብሒ መዐሸጊ ዲዛይን እዩ። እቲ ጥርሙዝ ካብ ንጹር መስትያት ዝተሰርሐ ኮይኑ 73.5 ብ 73.5 ብ 217.5 ሚሊሜተር ዓቐን ኣለዎ። ካብቲ መስትያት ዝፍለ ናይ ወረቐት መለለዪ ጽሑፍ (ሌብል) ካብ ምግቢ ሁናን ከምኡውን ካብ ባህላዊ ኣገባብ ምብኳዕ ብንኣሽቱ ዕትሮን ምንቓጽ ብጸሓይን ዝተወስዱ ባህላዊ ስእላዊ ምልክታት ይሓዝል። ቅርጺ እቲ ጥርሙዝ ኣብ እዋን ቅልጡፍ ምግቢ ምስራሕ ንድልዱል ኣተሓሕዛን ቁጹር ምፍሳስን ዝተቐርጸ እዩ። እዚ ዲዛይን ነቲ ፍርያት ምስ ናይ ምግቢ ኣሰራርሓ ኩነታቱ ዘተኣሳስር ኮይኑ ኣብ መደርደሪ ዱኳናት ንኽልለ ድማ የመሓይሽ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Longpai Soy Sauce ናይ ሶያ ጸብሒ (ሶይ ሶስ) መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Longpai Soy Sauce ናይ ሶያ ጸብሒ (ሶይ ሶስ) መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Longpai Soy Sauce ናይ ሶያ ጸብሒ (ሶይ ሶስ) መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This premium soy sauce packaging, tailored specifically for Hunan-style stir-fry cooking, inherits the traditional small-vat brewing techniques dating back to 1740. Crafted through extended sun-drying, it delivers the rich, savory aroma of classic fermented soybeans. Design-wise, we distilled core visual symbols from Hunan cuisine culture and brewing traditions, while optimizing the bottle structure to achieve strong shelf impact and contextual relevance. The result is a design that conveys the weight of historical craftsmanship while meeting the demands of daily convenience and aesthetic appeal.
ዓቐንን ማዕሸግን: 73.5mm x 73.5mm x 217.5mm
መለለዪታት: Stir-fry, Traditional small-vat, Premium soy sauce, Rich and aromatic, Hunan flavor, Brewed soy sauce, Wok hei
ናይ ምፍራይ ቴክኖሎጂ: The bottle is crafted from premium clear glass, distinguished by its transparent texture and pure hue. Paired with a paper label, the design creates a deliberate material contrast that accentuates the crystalline quality of the glass while allowing the label to convey brand and cultural narratives. This approach achieves a harmonious balance between functionality and aesthetic appeal.
ናይ ዲዛይን ብድሆ: The core challenge of this project was to balance the gravitas of a century-old craft with the appeal required in modern retail environments. It was essential to ensure that traditional elements felt relevant rather than outdated, while also differentiating the product in a saturated market. Externally, the design needed to counter market homogeneity; internally, it had to bridge the gap between visually expressing artisanal heritage and ensuring the bottle's form was feasible for mass production. Through iterative refinement of cultural motifs and structural optimization aligned with manufacturing capabilities, the design achieved a cohesive integration of historical essence and contemporary aesthetics. The resulting packaging conveys a sense of timeless craftsmanship while commanding strong shelf presence.
ምርምር: This research focuses on innovative product packaging design, aiming to develop professional soy sauce packaging tailored for Hunan-style stir-fry scenarios. The research process includes analyzing market gaps, extracting brand cultural elements, and utilizing design tools for visual expression, ultimately forming a comprehensive packaging solution with high shelf recognition and competitiveness.
Key insights indicate that modern consumers increasingly tend to choose seasoning products strongly associated with cooking contexts. Packaging design can not only carry the cultural memory of traditional brewing techniques but also serve as an effective differentiator in market competition, acting as a visual vehicle and communication medium that integrates Hunan cuisine culture into everyday dining experiences.
ምንጪ ሓሳብ: This product originated from the 284-year brewing heritage of Longpai Flavor Industry and the contemporary need to preserve Hunan cuisine culture. Recognizing the market gap for a specialized soy sauce tailored to Hunan-style stir-frying, we drew inspiration from the brand's traditional small-vat fermentation and extended sun-drying techniques. Addressing the challenge of standing out in competitive retail environments, we centered the design around the core concept of "capturing the wok's aroma in Hunan flavor." This guided the entire design strategy to create a soy sauce that not only carries historical depth but also ignites the essence of home cooking and resonates directly with consumer scenarios.
ናይ ፕሮጀክት ግዜ: Duration: July 2025 - September 2025
Location: Shenzhen Oracle Creative Design Co., Ltd.
ናይ ስርሒት ፍሰት: The packaging form is designed with ergonomics in mind, offering a secure grip and controlled pouring, making it well-suited for the fast-paced nature of Hunan-style stir-frying. It allows for precise dispensing even during busy cooking sessions. This design stems from a deep understanding of practical home kitchen needs, balancing high-frequency usability with clear visual and structural cues that communicate its "specialized sauce for specialized dishes" positioning. Ultimately, it reinforces the strong scenario association of "cook Hunan dishes with Hunan seasoning," enabling the product to quickly convey its functional attributes on the shelf, thereby enhancing consumer recognition and purchase intent.
ኣባላት ጋንታ: Creative Director: Wen Liu
Design Execution: Shaokun Xiao