ዲዛይን Kratistos Shopper Bag መዐሸጊ ብ Konstantinos Chamamtzis ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንማዕሸጊ· 2026
Kratistos Shopper Bag መዐሸጊ
ዓሚል: Kratistos by Costis
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #177263 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Kratistos Shopper Bag መዐሸጊ
ክራቲስቶስ (Kratistos) ነቲ ሓድሽ ጅማሮን ብሉጽነትን ዝምስል ስመ-ምልክት ፊደል A ናይቲ ብራንድ መሰረት ብምግባር ዝተማህዘ ፈጠራዊ ናይ ኢድ ሰዓት መሽመቲ ሳንጣ ኣቕሪቡ ኣሎ። እቲ ፍሉይ ዲዛይን ናይቲ ሳንጣ ግራፊክስን ሪባንን ብምውህሃድ፡ እቲ ሳንጣ ክተሓዝ ከሎ ነቲ ሎጎ ብተንቀሳቓሲ መንገዲ የቃልዖ፣ በዚ ድማ ንመዐሸጊ ናብ መግለጺ መንነት ብራንድ ይቕይሮ። ልክዕነት ዘለዎ ስነ-ጥበባዊ ስራሕ ፍጹም ምስምማዕ ግራፊክስን ሪባንን ኣረጋጊጹ፣ ጥንቁቕ ምዝማድ ሕብሪ ድማ ተኣፋፍነት ናውቲ ሰጊሩ። እዚ መሽመቲ ሳንጣ ንፈጠራዊ ብራንዲንግ ሓድሽ ደረጃ ኣቐሚጡ ኣሎ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Kratistos Shopper Bag መዐሸጊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Kratistos Shopper Bag መዐሸጊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Kratistos Shopper Bag መዐሸጊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- This shopper was meticulously crafted to complement the packaging of the corresponding wristwatch. The design concept ingeniously recreates the A logo of the watch by merging the bag graphics with its handle. When the customer holds the bag, the fabric ribbon extends, forming the upper part of the A. Combined with the printed lower half, the complete logo is revealed, cleverly showcasing the brand in a dynamic, engaging manner.
- ዓቐንን ማዕሸግን
- Shopper Dimensions: Length 330mm x Width 220 mm x Height 300 mm. Weight 250gr. At the points of written details, the paper is satin opaque. Hot stamping method. Japanese type closure. Fabric handles in gros grain 2 pieces, height of 50 mm x 50mm, matching color with the inside part of the shopping bag.
- መለለዪታት
- shopper bag, kratistos, A, functionality, branding, luxury
- ናይ ምፍራይ ቴክኖሎጂ
- Following its conceptualization, the shopper was first sketched, then a paper prototype was crafted to assess handle length—a crucial factor for branding impact. The design was digitized, and multiple samples were produced. Rigorous testing with stamping techniques was conducted to achieve the distinct Tyrrenian Bordeaux logo color and the titanium-inspired gray background, reflecting the titanium elements of the watch.
- ናይ ዲዛይን ብድሆ
- The primary challenge was to achieve precise alignment between the graphics of the shopper and the ribbon height, as to showcase effectively the A logo while maintaining carriage functionality and user-friendliness. Additionally, matching the exact brand color was difficult due to the large coverage area, the sensitivity of the paper material, and the hue of the color, requiring careful experimentation and adjustment throughout the process.
- ምርምር
- After studying paper shopping bags for other brands, I developed the concept of engaging customers in promoting the product logo. Once the idea was sketched, I conducted extensive tests with various samples to achieve precise alignment between the graphics and the length of the handle. A renowned Italian luxury packaging company, with two generations of expertise, digitally rendered and took on the project. We also experimented with multiple stamping techniques.
- ምንጪ ሓሳብ
- The inspiration was drawn directly from the logo of the brand, with the letter A serving as a central element. As the first letter of the Western alphabet, A signifies new beginnings and stands as a universal symbol of excellence, perfectly aligning with the brand identity and aspirations.
- ናይ ፕሮጀክት ግዜ
- This project started in June 2024 in Athens, Greece and was completed in February 2025 in Alessandria, Italy.
- ናይ ስርሒት ፍሰት
- The Kratistos shopping bag not only serves its function as packaging but also reflects the creativity and diversity of the brand through its unique design. By integrating the graphics and ribbon to form the iconic A logo, the bag becomes a strategic branding tool, effectively elevating it beyond conventional packaging and actively promoting the brand wherever it is carried.
- ፓተንታት
- LOGO
1. WIPO, MADRID, International registration No. 1551535 (A KRATISTOS), 09/03/2021. Published in the WIPO GAZETTE OF INTERNATIONAL MARKS No. 27/2020.
2.Greece, Secretary of Investment, ΕΞ 933 / 08-02-2021
3.Trademarks Registry, Government of India, International 1551535, India 4680033, 12/05/2021, Konstantinos Chamamtzis
4. Federal Service for International Property (Rospatent), 1551535, 16/12/2020, Konstantinos Chamamtzis
5.United States Patent and Trademark Office, Reg.
No. 6,413,694, Jul. 13, 2021, Konstantinos Chamamtzis
6.WIPO, MADRID, notification for the BERN Office 21/02/2022, Konstantinos Chamamtzis - ናይ ስእሊ ክረዲት
- Image #1: Photographer, Lantzounis Dimitrios
Image #2: Photographer, Lantzounis Dimitrios
Image #3: Photographer, Lantzounis Dimitrios
Image #4: Photographer, Lantzounis Dimitrios
Image #5: Photographer, Lantzounis Dimitrios
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