ዲዛይን Cafe Guardiao ናይ ቡን መዐሸጊ ብ Tipz ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስማዕሸጊ· 2026

Cafe Guardiao ናይ ቡን መዐሸጊ

ብ Tipz

ዓሚል: Cooabriel

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #181277 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Cafe Guardiao ናይ ቡን መዐሸጊ

ካፈ ጓርዲያኦ ብሓደ ብራዚላዊ ሕብረት ስራሕ ዝፍረ ልዑል ጽሬት ዘለዎ ዝተጠበሰን ዝተጠሓነን ቡን ዝዓለመ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ስእላዊ መንነት ብሓደ ብቅዲ ቅርጻ-ሕንጻጽ ዝተሳእለ ስእሊ ሊቀ መልኣኽ ዝተመስረተ ኮይኑ፡ ዓበይቲ ኣኽናፍ ሓለዋ ከም ቀንዲ ግራፊካዊ ኣካል ኮይኖም ይርኣዩ። ድፉን ቅርጺ ፊደላት ኣብ ቦታ መሸጣ ንጹር ስእላዊ ቀዳምነት ይፈጥር። ሓደ ሽፋን መለለዪ ደረጃ ጥብሰት፡ መበቆል እቲ ሕብረት ስራሕ፡ ከምኡውን 100 ሚእታዊት ንጹህ ትሕዝቶ ኮኒሎን ይገልጽ። ኣብ ክራፍትን ማት ላሚነትድ ዝኾኑ ንዋታትን ዝተኻየደ ፍሌክሶግራፊክ ሕትመት ነቲ መዐሸጊ ዘይንጸባረቕ ገጽን ብምትንካፍ ዝስማዕ ላዕለዋይ ገጽን ይህቦ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Cafe Guardiao ናይ ቡን መዐሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Cafe Guardiao ናይ ቡን መዐሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Cafe Guardiao ናይ ቡን መዐሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
ዓቐንን ማዕሸግን: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
መለለዪታት: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
ናይ ምፍራይ ቴክኖሎጂ: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
ናይ ዲዛይን ብድሆ: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
ምርምር: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
ምንጪ ሓሳብ: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
ናይ ፕሮጀክት ግዜ: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
ናይ ስርሒት ፍሰት: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
ኣባላት ጋንታ: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro