Tao Hua Ji ናይ ህያብ ሳጹን መዐሸጊ ብ Zhou Jingkuan

ዲዛይን Tao Hua Ji ናይ ህያብ ሳጹን መዐሸጊ ብ Zhou Jingkuan ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2026 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርማዕሸጊ· 2026

Tao Hua Ji ናይ ህያብ ሳጹን መዐሸጊ

ብ Zhou Jingkuan

ዓሚል: Dong'e E Jiao

ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #181701 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ Tao Hua Ji ናይ ህያብ ሳጹን መዐሸጊ

ታኦ ሁዋ ጂ ንቆርበት ዘመግቢ መግቢ ቀሊል (ስናክ) ዝተዳለወ፡ ንደቂ ኣንስትዮ ዝዓለመ ናይ ህያብ ሳጹን መዐሸጊ ዲዛይን እዩ። ሰለስተ ገጻዊ (three dimensional) ዝፈረየ ሮዛዊ ዕንባባ ኩኽ (ፒች ብሎሶም) ከም ቀንዲ ናይ ምርኣይ ኣካል ኮይኑ የገልግል፡ እዚ ድማ ንስም ብራንድን ንናይ ብራንድ ናይ ምርኣይ ንብረታትን የንጸባርቕ። ወርቃዊ ልብጠት (ጊልዲንግ)ን ሪሊፍ ሕትመትን ነተን ቅጠልታት ዕንባባ ደረጃታት ዘለዎ ስምዒት ዝህብ ቅርጺ ይህበን፡ እዚ ድማ ኣብ ጽዑቕ ናይ ድኳን መደርደሪታት ካብ ርሑቕ ክርአ ዝኽእል እዩ። መትሓዚ ኢድ ንቐሊል ምስካም የኽእል፡ ስለዚ እቲ ሳጹን ንህያብ ምሃብ ይሰማማዕ። ኣብ ውሽጡ፡ ግሉጽ ናይ PET ደረጃ ብቕርጽታትን ብቐንዲ ባህርያት እቲ ፍርያትን ተሓቲሙ ኣሎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Tao Hua Ji ናይ ህያብ ሳጹን መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Tao Hua Ji ናይ ህያብ ሳጹን መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Tao Hua Ji ናይ ህያብ ሳጹን መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
ዓቐንን ማዕሸግን: 430*100*255mm
መለለዪታት: TAO HUA JI
ናይ ምፍራይ ቴክኖሎጂ: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
ናይ ዲዛይን ብድሆ: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
ምርምር: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
ምንጪ ሓሳብ: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
ናይ ፕሮጀክት ግዜ: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
ናይ ስርሒት ፍሰት: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
ፓተንታት: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
ኣባላት ጋንታ: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
ናይ ስእሊ ክረዲት: Zhou Jingkuan（Creator）