Fortune Express ናይ ባይጂዩ መዐሸጊ by Yao Wu is a highly esteemed winner of the very prestigious 2026 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2026

Fortune Express ናይ ባይጂዩ መዐሸጊ

by Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Fortune Express ናይ ባይጂዩ መዐሸጊ

ፎርቹን ኤክስፕረስ ንባይጂዩ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። እቲ ብቅርጺ ጋብላ ናሕሲ ዝተሰርሐ ሳጹን 280 ብ 150 ብ 230 ሚሊሜተር ዝዓቐኑ ኮይኑ ካብ ታሕቲ እዩ ዝኽፈት። ነፍሲ ወከፍ ውሽጣዊ ገበር ምስ ዝልዓል ሓሙሽተ ጠራሙዝ ይርአ፣ ነፍሲ ወከፍ ጥርሙዝ ድማ ብሕብሪ ሓሙሽተ ባእታታት (Five Elements) ዝተመልከተ ፍልይ ዝበለ ኣምላኽ ሃብቲ የርኢ። ኣብ ትሕቲ እቶም ጠራሙዝ ሓሙሽተ ልስሉሳት ዕጹዋት ሳጹናት (blind boxes) ኣለዉ፣ እዚኦም ምስ ተቐደዱ ንኣሽቱ ብስነ-ጥበባዊ ኣገባብ ዝተሰርሑ ምስልታት ይቕልዑ። እቲ ደጋዊ ሳጹን ብፎይል ስታምፒንግ ዝተወደአ ኮይኑ፣ እቶም መለለዪ ጽሑፋት ድማ ብዲጂታላዊ ሕትመት ዝተሓትሙ እዮም። እቶም ልስሉሳት ባምቡላታት ካብ ልስሉስ ፖሊስተር ፋይበር ዝተሰርሑ ኮይኖም ብጥልፊ ዝተሰርሐ ዝርዝራት ኣለዎም።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Fortune Express ናይ ባይጂዩ መዐሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Fortune Express ናይ ባይጂዩ መዐሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Fortune Express ናይ ባይጂዩ መዐሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Dimensions & Packaging: Length 280mm x Width 150mm x Height 230mm
Tags: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Production Technology: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Design Challenge: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Research: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspiration: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Project Duration: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Operation Flow: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Patents: /
Team Members: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Image Credits: /