Cistanche Desertico ናይ መስተ መዐሸጊ by Lei Wen

Cistanche Desertico ናይ መስተ መዐሸጊ by Lei Wen is a highly esteemed winner of the very prestigious 2026 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2026

Cistanche Desertico ናይ መስተ መዐሸጊ

by Lei Wen

Client: Tocreate Brand

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Cistanche Desertico ናይ መስተ መዐሸጊ

ሲስታንቸ ደዘርቲኮ ብሲስታንቸ ደዘርቲኮላ ፔፕታይድ ዝተሰርሐ ካብ ተኽሊ ዝምንጩ መስተ ንምዕሻግ ዝተዳለወ ዲዛይን መዐሸጊ እዩ። እቲ መዐሸጊ ኣብ ውሽጢ ቦርሳ ብቐሊሉ ዝኣቱ ጽሙቕ ዝበለ ሳጹን እዩ። እቲ ኣቃውማ ፈኲስን ብኽፋላት ዝቖመን ስለዝኾነ፡ እቲ ኣብ ውሽጡ ዘሎ መስተ ብሓደ ስጉምቲ ምኽፋት ጥራይ ኪወጽእ ይኽእል። እቲ ሳጹን ካብ ጻዕዳ ካርቶን እተሰርሐ ኮይኑ ብወርቃዊ ፎይል ስታምፒንግ ዝተሰለመ እዩ፣ እዚ ድማ ንንኡስን ወግዓውን ናይ ምርኢት ቅዲ ይድግፍ። እቲ ዲዛይን ካብቲ ከቢድ ትርኢት ናይ ባህላዊ መዐሸጊ መጠናኸሪ መስተ ርሒቑ፡ ነቲ ዕለታዊ ልምድታት ናይ መንእሰያት ሰራሕተኛታት ቤት ጽሕፈት ይምልስ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Cistanche Desertico ናይ መስተ መዐሸጊ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Cistanche Desertico ናይ መስተ መዐሸጊ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Cistanche Desertico ናይ መስተ መዐሸጊ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project focuses on the "Zhuangben" brand of Cistanche deserticola peptide plant-based beverages under Dong-E-E-Jiao, targeting modern office workers and creating a functional and aesthetically pleasing energizing tonic. Structurally, it adopts a portable, compact box design, aiming to be a "magic little black box in young people's bags," with a lightweight, modular design enhancing the on-the-go energy capsule experience. The overall minimalist style breaks away from the traditional heavy image of tonics, achieving a fusion of traditional tonic wisdom with contemporary youthful aesthetics and efficient lifestyles, injecting youthful and international vitality into the brand.
Dimensions & Packaging: 230*158*145毫米
Tags: Big health brands, plant-based beverages, packaging design
Production Technology: White cardboard box with gold foil stamping.
Design Challenge: How to create a brand super symbol, form differentiated brand assets, and increase product sales on e-commerce platforms.
Research: 1. Research Objective: To help desert Cistanche deserticola herbal products penetrate the youth market.

2. Methodology: First, market demand was surveyed, then product characteristics were considered in the design, and finally, the design effect was verified. The entire process revolved around "user appeal, practicality, and distinctiveness."

3. Research Conclusion: The black and gold color scheme and portable, compact packaging design were well-received by 85% of participants, and 90% believed that its portability met daily needs and allowed for quick identification of the product's core selling points.

4. Insights and Impact: Young people prefer simple, high-end, and portable packaging for health supplements. Abandoning traditional, heavy packaging is key to attracting this demographic. Commercially, this helps enhance the product's market competitiveness; socially, it makes traditional herbal supplements more relevant to young people's lives; and in terms of design, it provides a "youthful + practical" reference for similar plant-based beverage packaging.
Inspiration: Inspired by the youthful consumer trend of "light nourishment, anytime supplementation, and high efficiency," the design centers on a black and gold aesthetic, minimalist design, and portable structure to create a "capsule" that can be carried anywhere. Through youthful visual language, clear functional symbols, and modular structural innovation, traditional nourishment is truly integrated into daily life, achieving the dual value of cultural heritage and brand rejuvenation.
Project Duration: The project will be launched in 2025 and enter the production and sales phase.
Operation Flow: This desert Cistanche deserticola plant beverage is very easy to use. Simply open the outer box to take out the portable drink, making it convenient to carry and drink without any complicated steps. Its appearance remains unchanged; the core design is fixed, with only two simple interactions: opening and closing. Just pick it up to use and put it down to store.
Patents: donge ejiao
Team Members: LEO