Massaya ናይ ወይኒ መጠቅለሊ by BRANDiT. is a highly esteemed winner of the very prestigious 2014 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ሓጺንማዕሸጊ· 2014

Massaya ናይ ወይኒ መጠቅለሊ

by BRANDiT.

Client: BRANDiT.

ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Massaya ናይ ወይኒ መጠቅለሊ

ማሳያ ክልተ ጠራሙዝ ወይኒ ንምሓዝ ዝተነድፈ ኣገልጋሊ መጠቅለሊ እዩ። መብዛሕትኦም ናይ ወይኒ መጠቅለሊታት ንቐጥታዊ ኣቀማምጣ ተባሂሎም ዝስርሑ ኮይኖም፡ ጠራሙዝ ምስ ተውጽኡ ድማ ይድርበዩ። ማሳያ ግና ደጊምካ ክትጥቀመሉ እትኽእል ምርጫ ይህብ። እቲ መጠቅለሊ ወይኒ ኣብቲ ኣቀማምጣ ምዉቕ ዝኸውን ስለ ዝኾነ ኣብ ጐናዊ ኣቀማምጣ ዝርከብ ኮይኑ፡ ከምቲ ናይ ጥንታዊ መጽሓፍ ትርኢት ኣለዎ። ውሽጣዊ ብልቃጥ ኣቐራርባ ንክልቲኦም ጠራሙዝ ብዝሰማምዕ መልክዑ ተነዲፉ ብውሕስነት ኣብ ቦታኦም ይሕዞም። ስርዓት ምዕጻው ክልተ ጎናዊ ክዳውንቲን ክልተ ናእሽቱ ክዳውንትን ዝጥቀም ኮይኑ፡ ስለዚ ዝኾነ ስቲከር ኣየድልን። እቲ ሳጹን ደጊምካ ክትመልኦ ወይ ከኣ ኣብ መደርደሪ ከም ናይ ኣገልግሎት ጌርካ ክትጥቀመሉ ትኽእል ኢኻ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Massaya ናይ ወይኒ መጠቅለሊ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Massaya ናይ ወይኒ መጠቅለሊ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Massaya ናይ ወይኒ መጠቅለሊ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
Dimensions & Packaging: The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly.
Tags: WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
Production Technology: After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
Design Challenge: The biggest challenge was to transform the concept into a functional design.
Research: We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season.
Inspiration: Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine.
Project Duration: Winter 2013
Operation Flow: The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
Team Members: Creative Director Vicken Demirdjian
Designer Andrea Terzian
Image Credits: Vicken Demirdjian