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Stumbras Vodka ምልክታት by Studija Creata

Stumbras Vodka ምልክታት by Studija Creata is a highly esteemed winner of the very prestigious 2014 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.


ብሩርማዕሸጊ· 2014

Stumbras Vodka ምልክታት

by Studija Creata

Client: Stumbras

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Stumbras Vodka ምልክታት

እዚ ናይ ስቱምብራስ ክላሲክ ቮድካ ኮለክሽን እቲ ኣረጊት ሊቱዌንያዊ ናይ ቮድካ ምስራሕ ባህሊ የሕድሶ። እቲ ዲዛይን ንሓደ ኣረጊት ባህላዊ ፍርያት ናብቲ ናይ ሎሚ ዘመን ተጠቃሚ ቀረባን ተዛማዲን ይገብሮ። እቲ ሓምላይ መስትያት ወይኒ ጥርሙዝ፡ ንሊቱዌንያዊ ናይ ቮድካ ምስራሕ ኣገደስቲ ዕለታት፡ ኣብ ሓቀኛ ሓቅታት ዝተመርኮሱ ሌጀንዳት፡ ከምኡ'ውን ዘስደምም ዝስሕብን ዝርዝር ዝርዝራት - እቲ ምስ ኣረጊት ፎቶግራፋት ዝምሳሰል ዝተጠውየ ተቖርጺ ቅርጺ፡ እቲ ንክላሲካዊ ሲሜትሪካዊ ኮምፖዚሽን ዘማልእ ኣብ ታሕቲ ዘሎ ዝተሓዝየ መስመር፡ ከምኡ'ውን እቶም ንእትሁ ናይ ነፍሲ ወከፍ ንኡስ-ብራንድ ዘመሓላልፉ ፎንትታትን ሕብርታትን - ኩሎም እዚኣቶም ንባህላዊ ቮድካ ኮለክሽን ዘይ-ባህላውን ዘተሓሳስብን ይገብርዎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Stumbras Vodka ምልክታት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Stumbras Vodka ምልክታት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Stumbras Vodka ምልክታት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This collection of traditional vodkas, which is made up of Stumbras' Classic, Rye and Potato vodkas, is produced by combining traditional production techniques with modern ones. This combination is reflected in design – traditional standards are presented in a modern and intriguing manner. The green glass bottle is a unique new element which reinforces the brand, while also standing out in the competitive environment. Dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.
Dimensions & Packaging
Capacity: 500 ml. Dimensions: 70 (w) x 220 (h) x 55 (d) mm.
Tags
Stumbras, vodka, traditional, klasikine, label, package design, collection, green, Lithuanian, Studija Creata
Production Technology
Flexo printing, cold foil, embossing
Design Challenge
Making an old traditional product close and relevant to nowadays consumer.
Research
Discovering links to the past to reveal them in a modern appearance.
Inspiration
Nostalgic past. An old family album of postcards, letters and photographs. The design was created as a lovely memory from the past.
Project Duration
This line of traditional Stumbras' vodkas was introduced in late summer 2013.
Team Members
Asta Kauspedaite (Designer, "Studija CREATA")
Jurate Paulauskiene (Product development department manager, "Stumbras")
Image Credits
Edgaras Marozas

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