Propeller መለለዪታት by Studija Creata is a highly esteemed winner of the very prestigious 2014 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ወርቂማዕሸጊ· 2014

Propeller መለለዪታት

by Studija Creata

Client: Stumbras

ናይ ወርቂ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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Colors

The Design

About Propeller መለለዪታት

ፕሮፔለር እቲ ብመንገዲ ኣየር ጉዕዞ ባህርያት ዝተኣሳሰሩን ፓይለት ተጓዓዓይ ከም ዋና ገጸ-ባህሪ ዘለዎን፡ ካብ ዝተፈላለዩ ክፋላት ዓለም ዝተኣከቡ መንፈሳውያን መስተታት ስብስባ እዩ። ባህርያት ነፍሲ ወከፍ ዓይነት መስተ፡ ብብዙሓት ስእልታት፡ ከም በረራ ባጅታት ዝመስሉ ጽሑፋት፡ ከምኡ'ውን ከም ኮክቴል ኣሰራርሓ ዝኸውን ስእሊታት ይገልጹ። እቲ ብዙሕ ገጽ ዘለዎ ዲዛይን፡ ብዝተፈላለዩ ቃናታት ሕብራዊ ፎይል፡ ዝተፈላለዩ ላከራት፡ ቅዲታትን ኤምቦሲንግን ተወሳኺ ይገብረሉ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Propeller መለለዪታት ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Propeller መለለዪታት ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Propeller መለለዪታት ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Propeller is a collection of spirits from various parts of the world, associated by the theme of air travel, which appeals to male customers and reflects quality and experience. The collection becomes easy to identify because of the character of pilot traveller. His stories are reflected in the illustrations and tell about every beverage's origin country. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.
Dimensions & Packaging: Capacity: 500 ml. Dimensions: 75 (w) x 295 (h) mm.
Tags: Propeller, label, rum, gin, aviation, pilot, illustrations, package design, Stumbras, Studija Creata
Production Technology: Flexo printing, cold foil, glossy and matt varnish, embossing.
Design Challenge: To create a unified range of associated products, while at the same time emphasizing the distinctiveness and individual features of each of them.
Research: Personal aviation experience of the creative team served for a research. "Flying a hot air balloon I have met a lot of wonderful inspiring people. I embodied them in the character of Propeller’s pilot." says designer and hot air balloon pilot Asta Kaušpėdaitė.
Inspiration: Flight. Journey. Stories… fabulous stories which blur the line between reality and fantasy.
Project Duration: Started in 2013, the collection will be expanded with other beverages.
Operation Flow: The theme of air travel, exposed through numerous illustrations and other eye-catching details, invites the consumer to examine the product closely and get involved into a play of imagination, inspires for discoveries of new flavours and blends. Varying recipes sketches offer possible ways of enjoying the product.
Team Members: Asta Kauspedaite (Designer, "Studija CREATA")
Rimas Valeikis (Illustrator)
Jurate Paulauskiene (Product development department manager, "Stumbras")
Kestutis Poniskaitis (Designer, "Studija CREATA")
Image Credits: Edgaras Marozas