Vinicola Cherchi ዲዛይን መለለዪታት ወይኒ by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2017
Vinicola Cherchi ዲዛይን መለለዪታት ወይኒ
by Giovanni Murgia - Redfish Adv
Client: Vinicola Cherchi
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Vinicola Cherchi ዲዛይን መለለዪታት ወይኒ
ንሓደ ታሪኻዊ ቤት ፋብሪካ ወይኒ ኣብ ሳርዲንያ፣ ካብ 1970 ጀሚሩ፣ ንመስመር ወይኒ ዘ ክላሲክስ እንደገና ዲዛይን መለለዪታት ተዳልዩ። መጽናዕቲ ናይ'ቶም ሓደስቲ መለለዪታት ነቲ ኩባንያ እናስዕብ ዘሎ ምስ ባህሊ ዘለዎ ምትእስሳር ክዕቀብ ደልዩ። ካብቶም ዝሓለፉ መለለዪታት ብዝተፈልየ ምስ'ቲ ልዑል ጽሬት ናይቲ ወይኒ ዝሰማማዕ ንኡስ ምልክት ምቕንጥንጥ ንምሃብ ተሰርሐ። ንመለለዪታት ብቴክኒክ ብራይል ተሰሪሑ እዩ፣ እዚ ድማ ብዘይ ክብደት ምቕንጥንጥን ስታይልን የምጽእ። እቲ ናይ ዕምባባ ቅርጺ ኣብ ግራፊካዊ ምስራሕ ናይ ቅርጺ ናይታ ኣብ ጥቓ ዘላ ቤተክርስትያን ሳንታ ክሮቸ ኣብ ኡሲኒ እትርከብ ዝተመርኮሰ እዩ፣ እዚ ድማ ሎጎ ናይቲ ኩባንያ እውን እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Vinicola Cherchi ዲዛይን መለለዪታት ወይኒ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Vinicola Cherchi ዲዛይን መለለዪታት ወይኒ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Vinicola Cherchi ዲዛይን መለለዪታት ወይኒ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
- Dimensions & Packaging
- Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
- Tags
- wine, labels,
- Production Technology
- For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
- Design Challenge
- The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use. - Inspiration
- The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
- Project Duration
- Project started in December 2015 and finished in April 2016 in Olmedo (SS)
- Team Members
- Art Director: Giovanni Murgia
- Image Credits
- Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene
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