Alita ዲዛይን ጥርሙዝን መለለዪታትን by Studija Creata is a highly esteemed winner of the very prestigious 2017 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2017
Alita ዲዛይን ጥርሙዝን መለለዪታትን
Client: Mv Group
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Alita ዲዛይን ጥርሙዝን መለለዪታትን
እቲ ቀንዲ ዕላማ ናይቲ እተመሓየሸ ዲዛይን፡ ሓፈሻዊ ፍልጠት ምልክት ንግዲ ምዕባይን ፍሉይ ባህርያት ከም ክላሲካዊ ኣገባባት ምፍራይ፡ ጥረ ንዋትን ጽሬትን ምድምሳስ እዩ። እቲ ምሉእ ምዕባይ ምልክት ንግዲ ናይ ALITA፡ ሓድሽ ጥርሙዝ፡ እተሓደሰ ሎጎ፡ ሞኖግራፍ፡ ካፕሱልን ዲዛይን መለለዪን የጠቓልል። እቶም ፍርያት ሕጂ ንምድብ እተስሕቐ ወይንን ሻምፓኝን ዝያዳ ፍሉያት ባእታታት ዘለዎም ኮይኖም፡ ቀሊል ክላሲካዊ ምትንኻፍን ገለ ጽኑዕነትን እንከላ፡ ብሓፈሻ ግን ዝያዳ ዘመናዊን ቀሊልን ስምዒት የዕቅቡ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Alita ዲዛይን ጥርሙዝን መለለዪታትን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Alita ዲዛይን ጥርሙዝን መለለዪታትን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Alita ዲዛይን ጥርሙዝን መለለዪታትን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The complete rebranding of ALITA includes a new bottle, renewed logo, monograph, capsule and label design. The products now have more elements specific to the category of sparkling wine and champagne with an introduction of a light classical touch and some solidity but retaining overall a rather modern and light feel.
- Dimensions & Packaging
- Capacity: 750 ml. Dimensions: 88 (w) x 320 (h) mm.
- Tags
- Alita, sparkling wine, design, Studija Creata, Lithuania
- Production Technology
- Glass bottle. Flexo printing.
- Design Challenge
- Since the ALITA family includes a wide variety of products of as many as 13 different types, the task was to express their hierarchy and draw a dividing line between classical and fine sparkling wines. The latter ones were given added value by emphasising their uniqueness and originality to boost consumer interest in the types of sparkling wines and their flavours.
- Inspiration
- ALITA is one of the oldest and best-known sparkling wines in Lithuania which has become a benchmark for this drink in the course of time.
- Project Duration
- New ALITA was introduced on the eve of the year 2017.
- Operation Flow
- The main goal of the redesign is to increase the overall brand awareness and highlight the main distinctive features such as classical production methods, raw materials and quality.
- Team Members
- Asta Kauspedaite (Designer, "Studija Creata")
Jurate Paulauskiene (Head of Product development department, "MV GROUP") - Image Credits
- Edgaras Marozas
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