Appetisi ናውቲ ምዕሽሽግ ካብ ፎርማጆ by Fanny De Bray

Appetisi ናውቲ ምዕሽሽግ ካብ ፎርማጆ by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Appetisi ናውቲ ምዕሽሽግ ካብ ፎርማጆ

by Fanny De Bray

Client: APPETISI by Granarolo

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Appetisi ናውቲ ምዕሽሽግ ካብ ፎርማጆ

Appetisi ናይ ምዕሽሽግ ንድፍ ንዝተፈላለየ ዓይነታት ቅድሚ-ዝቖርጠ ፎርማጆ እዩ። እዚ ዓይነት ፎርማጆ ኩባያታት ፎርማጆ፣ ዝተመሸነ ፎርማጆ ከምኡውን ቁራስያት ሞዛሬላ ዝሓቁፍ እዩ። ነፍሲ ወከፍ ዕሽግ ካብ ፕላስቲክ ዝተሰርሐ ኮይኑ፣ ንጹር መስኮት ኣለዎ፣ ስለዚ ፎርማጆ ኣብ ውሽጡ ብቐጥታ ክርአ ይክእል። ዝተሓተሙ ስእልታት ንነፍሲ ወከፍ ፍርያት ውሱን መልክዕ ይህቡን ብኸመይ ነፍሲ ወከፍ ዓይነት ፎርማጆ ከምዝጥቐም ብንጹር ይሕብሩን። እቲ ስም Appetisi ሰለስተ ሓሳባት ብሓደ ዘራኽብ እዩ፦ ጠመተ (ቀርቀሮ)፣ ንእሽተይ ግዜያዊ መግቢ፣ ከምኡውን ግብራዊ ጥቕም። እዚ ንድፍ ፎርማጆ ከም ቅልጡፍን ቀሊልን ዕርፍቲ ዘቕርብ ኮይኑ፣ እዞም ዕሽግታት ኣብ ኣውሮፓ ዝርከቡ ሱፐርማርከታት ይሽየጡ ኣለዉ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Appetisi ናውቲ ምዕሽሽግ ካብ ፎርማጆ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Appetisi ናውቲ ምዕሽሽግ ካብ ፎርማጆ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Appetisi ናውቲ ምዕሽሽግ ካብ ፎርማጆ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Dimensions & Packaging: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Tags: Cheese, personification of cheese, fun, shift, desecration of cheese
Production Technology: Plastic packaging with a transparent window to see the cheese.
Design Challenge: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
Research: 1) brand platform
2) Naming
3) Logo
4) Packagings
Inspiration: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Project Duration: The project started in July 2017 and ended in February 2018.
Operation Flow: This product is sold in supermarkets in Europe.
Fromage product in France.
Patents: Copyrights belong to Fanny de Bray
Team Members: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Image Credits: Illustration : Fanny de Bray