ዲዛይን Pastry Gift Box ሳጹን ስጦታ ብ Fudesign - Kazuo Fukushima ኣብ ናይ ውድድር ምድብ ንድፊ ማዕሸጊ ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2019 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርማዕሸጊ· 2019
Pastry Gift Box ሳጹን ስጦታ
ዓሚል: Shanghai Yuyuan（group）co. Ltd
ኣብ ምድብ ማዕሸጊ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #77858 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Pastry Gift Box ሳጹን ስጦታ
ሚስተር ቺያኦ ናይ ዩ ዩዋን ናይ ኬክ ብራንድ እዩ። እቲ ብራንድ ናይቲ መዘናግዒ ቦታን ናይ ሻንሃይ ከተማን ጽቡቕ ዝና ንምስፋሕን ንምፍጣርን ዝዓለመ እዩ። ናይቲ ዲዛይን መበገሲ ሓሳብ ካብ ታሪኻዊ ሕንፃታት ናይ ሻንሃይ ዝመፀ ኮይኑ፡ ነቲ ፍሉይ ባህሊ ዘንጸባርቕ እዩ። እቲ ፈጠራዊ ዲዛይን ዋና መንፈስ ናይቲ ሕንፃ ወሲዱ፡ ናይ ኣረጊት-ሻንሃይ ቅዲ ዝውክል ምልክታዊ ምስሊ ክኸውን ዝኽእል፡ ምስ ዘመናዊ ቅዲ ተሓዋዊሱ እዩ። እዚ ድማ ነቲ መድህን ስጦታ ንቱሪስታት ከም ናይ ቦታ ፍሉይ ፍርያት ንኽገዝእዎ መሳጢ ገይሩዎ እዩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Pastry Gift Box ሳጹን ስጦታ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Pastry Gift Box ሳጹን ስጦታ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Pastry Gift Box ሳጹን ስጦታ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
- ዓቐንን ማዕሸግን
- Width 250 mm x Depth 250 mm x Height 32 mm
- መለለዪታት
- Food, Package, Logo, Old Shanghai,
- ናይ ምፍራይ ቴክኖሎጂ
- The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers. - ናይ ዲዛይን ብድሆ
- The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
- ምርምር
- Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
- ምንጪ ሓሳብ
- In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
- ናይ ፕሮጀክት ግዜ
- The project started in November 2018 in Shanghai and finished in January 2019.
- ናይ ስርሒት ፍሰት
- This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
- ኣባላት ጋንታ
- Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
