Sparkling Juice ናይ መስተ ጥቕላል by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2020
Sparkling Juice ናይ መስተ ጥቕላል
Client: Beijing Platinum Tiande Trading Co., Ltd.
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Sparkling Juice ናይ መስተ ጥቕላል
ስፓርክሊንግ ጁስ ንዝሓለወ ፍረታት ካርቦነሽን ዘለዎ መስተ ዝተዳለወ ናይ ፓኬጂንግ ንድፊ እዩ። እዚ ንድፊ እዚ ነቲ ሌብል ምስ ቅርጺ እቲ ብልቃጥ ብልጭልጭ ብምትእስሳር ዝተሰርሐ እዩ። እቲ ዝዝንብል ሌብል ነቲ ጥምዘት እቲ ብልቃጥ ስዒቡ ዝኸይድ ኮይኑ፡ ሓደ ንእሽቶ ናይ ፍረ ሌብል ከኣ ነቲ ጣዕሚ እቲ ጁስ የመልክት። ብኢድ ዝተሳእሉ ስእልታት ኣርባዕተ እንስሳታት፡ ማለት ፍላሚንጎ፡ ነብሪ፡ ዘራፍ ከምኡውን ካሜሌዎን፡ ናብ ኣርባዕተ ፍረታት፡ ማለት ላይም፡ ፓሽን ፍሩት፡ እንጆሪ ከምኡውን ላይቺ ክዝርግሑ ከለዉ የርእዩ። እቲ ብልቃጥ 290 ሚሊሊትር ዝሕዝ ኮይኑ፡ 20 ሴንቲሜትር ቁመት ኣለዎ። ኣብቲ ሌብል ናይ ብርቱዕ ብር ሕትመትን ጐራሕን ተጠቒሙ ኣሎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Sparkling Juice ናይ መስተ ጥቕላል ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Sparkling Juice ናይ መስተ ጥቕላል ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Sparkling Juice ናይ መስተ ጥቕላል ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
- Dimensions & Packaging
- 290ml/20cm/Glass bottle/Glass bottle label
- Tags
- Juice, glass bottle, packaging, illustration
- Production Technology
- The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump - Design Challenge
- This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
- Research
- The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
- Inspiration
- The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
- Project Duration
- The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China. - Operation Flow
- Glass bottle design, label design, label graphic design, printing process design, market testing.
- Team Members
- Mao Ming
Yao Dabin
Li Qian - Image Credits
- Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming
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