Huge Love ሳጹን ዕሹግ by Yufeng Li and Xuan Zhang is a highly esteemed winner of the very prestigious 2020 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ሓጺንማዕሸጊ· 2020
Huge Love ሳጹን ዕሹግ
Client: Huge Love
ናይ ሓጺን ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Huge Love ሳጹን ዕሹግ
እቲ ዲዛይን ዕሹግ ምስ ስነ-ጥበባዊ ቅዲ መንእሰያት ክሰማማዕ ኣለዎ። መንእሰያት እንታይ ይገድሶም? ንሳቶም ዘዘናግዕ ኣነባብራ ህይወት ይሰዕቡን ቀሊል ስነ-ጽባቐ ይፈትዉን እዮም። ብተመሳሳሊ ውልቃዊነት ይደልዩን ሓድሽ ነገራት ንምፍታንን ንምቕባልን ድፍረት ኣለዎም። ስለዚ እቲ ዲዛይን ንድሮታዊ ቅዲ ዕሹግ ኢንዱስትሪ ሳኒተሪ ናፕኪን ይሰብር፣ እዚ ድማ ዝያዳ ጽፉፍን ዘገርምን እዩ።
The Recognition
About the ናይ ሓጺን ሽልማት A' Design Award
Huge Love ሳጹን ዕሹግ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Huge Love ሳጹን ዕሹግ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Huge Love ሳጹን ዕሹግ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The product is aimed at young consumers, and the packaging design should conform to the aesthetic style of young people. What do young people care about? After a lot of market research, they pursue a fun lifestyle and like simple aesthetics. At the same time pursue individuality and dare to try to accept new things.
Therefore, the design breaks the original packaging style of the sanitary napkin industry, which is more concise and interesting. Beginning to shift from focusing on market consistency to respecting young people's aesthetic standards, consumer needs, and beginning to respect their aesthetic standards and personal needs. - Dimensions & Packaging
- Width 75mm x Depth 32mm x Height 80mm
- Tags
- Love, Packaging, Fashion, Daily use, Life
- Production Technology
- Requires special printing paper and process support, using the right die.
- Design Challenge
- A large number of market research and data analysis. Printing technology is combined with production cost control.
- Research
- Through market research to analyze the shortcomings of similar product packaging design, consumer preferences, and develop picture style according to their preferences. Learn about the paper and cost of the printing house and consider the manufacturing process based on actual conditions.
- Inspiration
- During the design process, it suddenly rained outside the window. It heard the ticking sound and looked at the washed leaves. It records the beautiful scenery of this moment. When it came back to the computer, it suddenly thought that perhaps a combination of rain and cloud could be used to show the characteristics of the product.
- Project Duration
- The project started in Shenzhen in November 2018 and completed in March 2019.
- Operation Flow
- This product is a packaging box for women. It is made of thick cardboard combined with special paper. The graphics are made of hot stamping and hot silver. The box is long and open from the top. It is in line with the female aesthetic and the graphics are bright. The illustration creates an interactive experience with the product and the woman!
- Team Members
- Li Yufeng
Zhang Xuan
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