The Soul of Maotai Flavour Wu ቀንዲ ተግባር፦ መጠን ናይ ኣልኮላዊ መስተ ጥርሙዝ by Li Zuo is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2020
The Soul of Maotai Flavour Wu ቀንዲ ተግባር፦ መጠን ናይ ኣልኮላዊ መስተ ጥርሙዝ
by Li Zuo
Client: Wendao WD Creativity
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About The Soul of Maotai Flavour Wu ቀንዲ ተግባር፦ መጠን ናይ ኣልኮላዊ መስተ ጥርሙዝ
Wu ንላዕለዋይ ደረጃ ናይ ማኦታይ ጣዕሚ ኣልኮላዊ መስተ ዝተዳለወ ናይ መጠን ንድፊ እዩ። እቲ ጥርሙዝ ከም ጠብ ዝበለ ፈሳሲ ተቐሪጹ፣ እቲ ኣብ ውሽጡ ዘሎ ኣልኮላዊ መስተ ዝጸረየ ኣንኰር ምዃኑ ዘንጸባርቕ ሓሳብ የቕርብ። ገጽ እቲ ብያንቲ ዝተለበጠ ኮይኑ እቲ ኣርማ ብወርቂ ተለቢጡ ኣሎ። እቲ ናይ ደገ ሳጹን ካብ ተፈጥሮኣዊ ዕንጨይቲ ዝተሰርሐ ኮይኑ ብቕርጺ ሓንቢጥ ማይ ተቐሪጹ፣ ምስ ቅርጺ እቲ ጥርሙዝ ዝሳነ ከምኡ'ውን ክምለስ ዝኽእል እዩ። ኣብ ምፍራይ እውን ካብ ዕንጨይቲ ዝተቐርጸ ናይ ጥርሙዝ ቅርጺ ተጠቒሙ። እቲ ምሉእ ስብስብ 260 ሚሜ ስፍሓት፣ 140 ሚሜ ዕምቆት ከምኡ'ውን 300 ሚሜ ቁመት ኣለዎ። እዚ ንድፊ ንዓደግቲ ባህርይ እቲ ኣልኮላዊ መስተ ንኽርድኡ ይሕግዞም።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
The Soul of Maotai Flavour Wu ቀንዲ ተግባር፦ መጠን ናይ ኣልኮላዊ መስተ ጥርሙዝ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። The Soul of Maotai Flavour Wu ቀንዲ ተግባር፦ መጠን ናይ ኣልኮላዊ መስተ ጥርሙዝ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። The Soul of Maotai Flavour Wu ቀንዲ ተግባር፦ መጠን ናይ ኣልኮላዊ መስተ ጥርሙዝ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
- Dimensions & Packaging
- 260 mm wide, 140 mm deep and 300 mm high
- Tags
- Maotai , Maotai Bottles, Emotional Water, Packaging Design
- Production Technology
- Wood carved glass mold
- Research
- To study the water form deduced by wood and to develop water drop bottles by glass
- Inspiration
- The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape. - Project Duration
- The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
- Team Members
- Creative：lizuo Design：lizuo
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