Iridescent ምጥቕላል ሻሂ by Chieh Yu Chiang is a highly esteemed winner of the very prestigious 2020 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ነሓስማዕሸጊ· 2020

Iridescent ምጥቕላል ሻሂ

by Chieh Yu Chiang

Client: Pin Shiang Tea Co., Ltd

ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Iridescent ምጥቕላል ሻሂ

እዚ ፕሮጀክት ምብራቓውን ምዕራባውን ስነ-ጥበብ፣ ኣገባብ ናብራን ባህልን ኣብ ሓደ ምስሊ እናዋሃሃደ፣ ብመስሓቢ ቀለም ዝተሰርሑ መስመራት ምስ ህያው ሕብርታትን ዝተፈላለዩ ኣቕሑትን ኣገባባት ምሕታምን ይጥቀም። ሓይሊ ናይቲ መስሓቢ መስመራትን ሕብሪ ናይቲ ቀለምን ጣዕሚ ታይዋናዊ ሻሂ የውክል፣ ህያው ሕብርታትን ዘበራብር ፊልምን ድማ ነቶም ድምቀታት የመልክት። ጽላሎትን ብርሃናትን፣ ምናባዊነትን ዋና ኣምር ናይዚ ዲዛይን እዮም። ናይ ባህሊ ሻሂ ስቴሪዮታይፕ ምስሊ ንምብታኽ፣ እዚ ምጥቕላል ንዝተፈላለዩ ወለዶታትን ንዓለምን ንምትእትታው፣ ሓድሽ ኣረኣእያን ዲዛይናትን ንምጥቃም ይፍትን።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Iridescent ምጥቕላል ሻሂ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Iridescent ምጥቕላል ሻሂ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Iridescent ምጥቕላል ሻሂ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to achieve the actual lights and shadows, this project use different materials to visualize the feeling when tasting the tea.
Dimensions & Packaging: Product dimensions, Width 125mm x Depth 44mm x Height 190mm etc for physical products
Tags: Iridescent, Tea, Art, Shadow, Light, Packaging design
Production Technology: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.

The strength of the brush strokes and the color of the ink represents the taste of Taiwanese tea, vivid colors and shimmering film represents the highlights.This project also use different materials to visual the feeling when tasting the tea.
Design Challenge: In order to achieve the actual lights and shadows, it tried different color and printing methods. After dozen of experiments, this package decided to use hologram and shimmering film on our box.
Research: The strength of the ink brush strokes represents the taste of Taiwanese tea, vivid colors and shimmering film represents the actual lights. It also use different materials to visualize the feeling when tasting the tea.
Inspiration: Shadows and lights, virtuality and reality is the main concept of this design.

To break the stereotype image of tea culture, it tempt to use a brand new perspective and designs to introduce it to different generations and the world.
Project Duration: The package was designed in April 2019, Taipei Taiwan. This package was presented in Taipei Food Expo in JUNE 2019.
Operation Flow: Combining eastern and western art, lifestyle and culture into the same picture, it use ink brush strokes with vivid colors and different materials and printing methods.
Team Members: Designer Chieh Yu Chiang (Bonny Chiang)
Art direction team circore .Co.,Ltd.
Image Credits: Packaging design: Chieh Yu Chiang (Bonny Chiang)
Photographer: Jimmy Chao