Si Te Baijiu ቀንዲ ተግባር፦ መጠቕለሊ መስተ by Wen Liu and Yong Deng is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ብሩርማዕሸጊ· 2020
Si Te Baijiu ቀንዲ ተግባር፦ መጠቕለሊ መስተ
Client: Sitir Liqlior Co., Ltd
ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
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About Si Te Baijiu ቀንዲ ተግባር፦ መጠቕለሊ መስተ
ሲ ተ ባይጁ ንሓደ ቻይናዊ ኣልኮላዊ መስተ ዝተዳለወ መጠቕለሊ ንድፊ እዩ። እቲ መጠቕለሊ ብባኦዢያንግ ዕንባባ፡ ትርጉም ሃብትን ነዊሕ ዕድመን ዝሓዘ ጥንታዊ ቻይናዊ ንድፊ ዝተጌጸ እዩ። እቲ ንድፊ ምስ ደፋራት ምብራቓውያን ሕብርታት ተወሃሂዱ ዘመናዊ ቻይናዊ ውቅር ይፈጥር። እቲ መጠቕለሊ ካብ ፍሉይ ወረቐትን ሓርሚ ጨርቅን ዝተሰርሐ ኮይኑ፡ ቅድሚት ብምዕራድ ኣገባብ ዝተሰርሐ እዩ። ስም እቲ ውጽኢት ኣብ ሓደ ናይ ብረት ካርድ ቀሪቡ ኣሎ። እቲ ጥርሙዝ ሴራሚክ ኮይኑ ብጥቡስ ዕንባባ መዛዘሚ ዝተሰርሐ እዩ። እቲ መጠቕለሊ 165 ሚሜ ንውሓት፡ 135 ሚሜ ስፍሓትን 320 ሚሜ ቁመትን ኣለዎ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Si Te Baijiu ቀንዲ ተግባር፦ መጠቕለሊ መስተ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Si Te Baijiu ቀንዲ ተግባር፦ መጠቕለሊ መስተ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Si Te Baijiu ቀንዲ ተግባር፦ መጠቕለሊ መስተ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design conveys a traditional Chinese culture and creates a fresh and delicate new pattern and image. Those new patterns and images with an oriental essence produce a contemporary Chinese aesthetic. The designers use the traditional culture element on the design. It seems the traditional culture in this design has been developed in a good way.
- Dimensions & Packaging
- The dimension of the product is 165mm in length, 135mm in width and 320mm in height.
- Tags
- Baijiu, Crafts, Oriental culture, Tradition, Flower
- Production Technology
- The using material of packaging constitutes with special paper and silk cloth. The front side of the packaging uses the weaving process. The name of the main product is attached to a metal card. The bottle material is a roasted flower on a ceramic bottle.
- Design Challenge
- The designers develop a packaging product design with oriental characteristics for Si Te Baijiu. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Research
- The idea of packaging design develops an oriental characteristic effect. The designers selected Bao Xiang Follower as the design object and determined the design style and direction after a series of investigations on the Chinese culture.
- Inspiration
- The design idea of Si Te Baijiu has a strong oriental culture expression. Baoxiang Flower is an ancient Chinese traditional pattern in the East. Moreover, Baoxiang Flower is one of the auspicious three treasures and a decorative pattern with the meaning of treasure and immortal. The designers apply the Baoxiang Flower pattern with the bold oriental colour on the design. The design shows a modern Chinese aesthetics and develops Chinese culture.
- Project Duration
- The project started in May 2018 and finished in July 2018 in Shenzhen.
- Operation Flow
- The design aims to inherit the Chines cultural. The design intends to introduce Chinese culture toward the world.
- Team Members
- Designer: Wen Liu
Designer: Yong Deng
Designer: Weijie Kang - Image Credits
- Image #1: Creator Wenliu, Si Te Baijiu, 2018.
Image #1: Creator Yong Deng, Si Te Baijiu, 2018.
Image #1: Creator Weijie Kang, Si Te Baijiu, 2018.
Image #1: Illustrator Li Chen, Si Te Baijiu, 2018.
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